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Your tagline is a key piece of directional signage on your blog. It’s one of those big freeway signs that indicate what attractions are at the next off-ramp

Why Your Blog Needs a Tagline

Does your blog attract embarrassingly few readers?

And do you struggle to convert any of them into loyal subscribers?

The fact is, even if your content rocks, you could still be driving people away by neglecting one simple thing.

If a key element on your blog is either inadequate — or missing entirely —  visitors could feel confused and leave.

It may stop people who find your site with a search from clicking through and checking you out, too.

I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.

The tagline.
Your tagline is a key piece of directional signage on your blog. It’s one of those big freeway signs that indicate what attractions are at the next off-ramp

Your Readers Need You to Give Them a Sign

One of the first places your new visitors look is up in your header. They’re feeling a little awkward, because they don’t yet know this virtual place. They’re hoping your blog’s title and tagline will fill them in.

Your tagline is a key piece of directional signage on your blog. It’s like one of those big freeway signs that indicate what attractions you’ll find if you exit at the next off-ramp.

Don’t you hate when those are unclear, and you end up in the wrong town, or you can’t find the fairground? I personally loathe getting lost.

Imagine your new blog visitor looking up at your header — your road sign — and wondering, “Am I in the right place? Is this blog really for me?”

If your tagline is either non-existent, a random statement, overlong, or vague, your reader can’t tell if your blog is really for them. And confused visitors are visitors who leave, often never coming back.

Why Big Blog Tagline May Have You Confused

Part of the problem is that bloggers get inspired by the hugely popular blogs they see — and copy them. But taglines are one of those situations where you, as a newbie, can’t do it the way the big guys do.

When you’re Gizmodo, for instance, you can do something funny or random with your tagline. (Theirs is: “We come from the future.”)

You can also have no tagline at all, because everybody already gets it. If you’re, say, Mashable. Other big blogs with no taglines visible on their headers include Engadget, Cheezburger, Jezebel, Deadspin, and Kotaku.

That doesn’t mean you should have no tagline.


When you’re a new blogger trying to build an audience and not an internationally known brand name, your tagline is a critical piece of real estate for communicating with both readers and search engines.

How can you construct a tagline that helps your blog attract just the sorts of readers you want and turn them into loyal subscribers?

There are three effective ways a good tagline can attract new readers and help them quickly understand what you’re all about:

#1 – Refine the Topic

The tagline goes beyond the information we get from your blog name. If that name is a bit inscrutable, the tagline explanation is completely key.

Sometimes the tagline helps narrow down the topic, as on Gail Gardner’s Growmap. From that title, I’m not quite sure what type of growth we’re talking about, but the tagline spells it out for me:

Aha! This is about business growth. If I’m a business owner, I’m sticking around. If I was looking for personal enlightenment tips instead, I move on.

Other times, the tagline signals a broader scope and includes readers who otherwise might have assumed the blog wasn’t for them.

Take Tiny Buddha, for instance. Hearing that blog’s name makes me think that maybe this site is just for Buddhists. But their tagline welcomes a broader group of readers:

Whose life isn’t complicated these days? With those five words, they’ve made this a blog for nearly everyone looking for insights and stress relief.

Many blogs are named after the author. In these cases, the tagline is super-critical in defining your topic.

Which brings us to the next key aspect to incorporate into your tagline:

#2 – Include the Reader

When they land on a new blog, one of the big things readers want to know is, “Is this blogger writing for people like me?” If not, they’re outta there.

With the mommy blog Outnumbered 3 to 1, for instance, we don’t quite know what the blog topic is from that headline. But the tagline tells us who the reader is:

Many blog names are flat-out inscrutable without their tagline, as with this legal blog:

Aha! Now I know that if I’m someone who’s interested in the intersection of crime and the law, this blog is for me.

Many big blogs leave the reader out of their tagline. For instance, The Huffington Post’s is “Inform. Inspire. Entertain. Empower.” But as a smaller niche blogger, it’s vital that you let your readers know right away that you get who they are, and that you’re writing about what they need to know.

Many bloggers don’t include the reader in their blog tagline, I’ve found, because they have yet to crystallize in their own minds who that reader is.

If this is you, stop now and create a profile of your target reader. You can’t grow your blog without knowing your audience. Stop saying your blog is “for everybody, really.” No successful blog is like that.

Once you have a picture of your reader in mind, see if your tagline would speak to that reader. If not, rewrite it until it does.

#3 – Show Your Personality

Your tagline is also the ideal place to give us a sense of your writing style. Will we get humor, snarkiness — what’s the tone here?

We get an instant sense of the snort-milk-funny worldview of The Bloggess’s Jenny Lawson in her tagline:


Personality-driven headlines aren’t always funny ones. Sometimes they’ve got a no-bull attitude that signals the way they do consulting, as with business expert, author, and TV personality Carol Roth:

Carol isn’t looking for emotionally fragile business owners to work with — and she makes it clear right away. Getting your personality into your tagline can help you screen out the undesirables, and people who love your attitude will want to stick around.


How to Get Your Tagline in Front of Your Readers

If your blog has a graphical header, the easiest way to showcase your tagline is often to add the appropriate text directly on the header image.

However, some blog layouts don’t really have a good spot for a tagline there. If that’s you, there’s always the option of hiring a developer to modify your existing theme, or of switching themes to get a tagline spot.


But if you don’t want to change, that’s OK! You can still get your tagline out there.

One way is to put your tagline in your home page’s <title> tag. That way, readers can see your tagline in their browser’s tab or title bar.

That’s what celebrity-news site TMZ does. There’s no visible tagline on the site, but their browser tab says: Celebrity Gossip | Entertainment News | Celebrity News |

Another advantage to adding your tagline to your blog’s <title> tag is that it will appear in search results — another place where potential readers need to decide in a split second if your blog is right for them.

Quick Sprout uses this method to get the tagline “Make Better Content” to appear next to the blog name in Google’s results:

In fact, you should consider doing this even if you’ve added your tagline to a graphical header, because any text you embed in graphics won’t be visible to search engines.

So how do you achieve this in practice?

The Yoast SEO plugin for WordPress makes it easy to change the <title> tag for your site’s home page. It also allows you to update your blog’s “meta description,” which is the text appearing beneath the result’s title. You can use this feature to expand upon your tagline to tell readers more about your site.

Write (or Rewrite) Your Killer Tagline

If you’re not getting the numbers of readers and subscribers you want, it’s time to write a tagline, or tweak the one you’ve got. Don’t be discouraged! It isn’t easy to sum up everything you do on your blog, and who you do it for, in just a few words. But it’s worth the effort.

Show visitors you know them, clue them in about your topic, and share the flavor of your writing. That’s a killer combo that helps you attract the exact subscribers you want.


Bloggers are so focused on delivering new ideas they neglect to help readers discover their old posts, and many of those oldies are still relevant today.

5 Ways You Can Repurpose Your Old Blog Posts to Get More Traffic

As a blogger, you’re in the business of sharing ideas.

You have to consistently come up with new ideas and turn those ideas into blog posts that dazzle your readers. And you want to keep those readers happy and engaged, so you work your butt off to publish new posts on a regular basis.

But if you’ve been blogging for a while, you should have a treasure trove of ideas buried deep in your archives. The longer you’ve been blogging, the deeper your archives go, and the more gems are buried there.

Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover their old posts, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.

So why not dust them off, and put them front and center again? Why not repurpose those old gems for a brand-new audience?

Bloggers are so focused on delivering new ideas they neglect to help readers discover their old posts, and many of those oldies are still relevant today.

Below, you’ll find some ways to do just that.

#1. Showcase Your Masterpieces

Okay, you’re obviously an incredibly talented writer and — I know, I know — every post you write is a masterpiece.

But let’s be honest, every brilliant artist has pieces that stand out more than the rest.

DaVinci had his Mona Lisa, and Michelangelo (the artist, not to be confused with the ninja turtle) had his statue of David. Like them, you have stand-out pieces that are a notch or more better than the rest.

But once you’ve been publishing content for a while, some of your best posts will get buried in the archives.

Wouldn’t you want to put these front and center, so they’re easy to find for new visitors? When someone is new to your site, wouldn’t you want them to find your masterpieces first? I mean, that would make one helluva first impression, right?

So give them a little nudge in the right direction. Create a page dedicated to showcasing your best work.

A good example is Fizzle’s Best of page, which similarly lists all its most popular content.

Note also how these pages don’t just give visitors a long list of links. Nope, the page segments the links into separate lists in a number of categories. This doesn’t just look nicer — it also makes it easier for readers to find the posts that will interest them most.

Creating a “start here” or “best of” page puts your best posts in an easy-to-find spot, so your readers can spend hours devouring them one by one.

#2. Put Your Old Posts in a New Jacket

This may come as a huge shock, but did you know a huge number of people just don’t like reading that much?

They might make time to read a bite-sized Buzzfeed post now and then, but if you presented them with Harry Potter or The Lord of the Rings, they’d ask you for the audiobook or let you know they’ve already seen the movie.

What that means is there’s a huge number of people who might not be that into your written content, but would love it if they could listen to it or watch it. That means there’s a big audience out there that you’re probably not tapping into yet.

You can use content from a pre-existing blog post and turn it into a podcast, video, infographic or slideshow. That not only allows you to give your old content a fresh spin, but you can publish it on various websites with a link back to your site, delivering thousands more eyeballs to your content.

Now, I get it. The prospect of dabbling with video or audio is daunting — I hate listening to my recorded voice. Ugh!

But no worries if this seems miles out of your comfort zone because you don’t have to do it all yourself. You can hire people to repurpose your blog posts for you.


For instance, you can hire a voice actor on Fiverr to narrate your blog post, and boom — you have your podcast episode. Likewise, you can find someone on Fiverr to turn your post into a PowerPoint presentation, and boom — you have your slide show. Then you can combine the audio of your podcast with your slides, and boom — you have your video.

And you can then publish these variations of your content on various platforms dedicated to hosting people’s infographics, videos, podcasts, and slideshows.

All of this combined can you get you a ton of new exposure, and you can reach a whole new audience who prefer watching videos or listening to audio over reading blogs.

#3 Pass Your Posts Around

Another way to get a surge of traffic from old blog posts is to simply republish them on other sites with a bigger audience than yours.

Whoa, hey now, wait a minute! Won’t Google slap you with a duplicate content penalty for that?

Nope, that’s just a particularly popular myth in the blogging world. Matt Cutts himself has verified that there is no penalty for duplicate content unless it’s particularly spammy or keyword-stuffed.

So, in other words, don’t worry about it.

But still, even if there’s no penalty, don’t all the big blogs ask for original content only?

Well, not exactly. One popular venue for republishing content is Medium. If you’ve already read our guide to publishing on Medium, you know it can be an incredible source of traffic.

But Medium is certainly not the only site that allows republished content.

Other sites that do include:

  • Business Insider
  • Entrepreneur
  • Fast Company
  • Vox
  • Mashable
  • LifeHacker
  • The Good Men Project
  • Elephant Journal

See? You don’t need to create original content to get featured on large publications. Some of them will take articles that you’ve already published on your blog. They tend to be picky, but you’d be a fool not to give it a shot.

#4. Draw the Kindle Crowd

Many bloggers publish ebooks on Kindle to make some sweet passive income, but publishing on Kindle can also be a great source of traffic. Some Kindle readers are just waiting for you to lure them to your site.

And if you have several posts on a specific topic, you have enough (or close to enough) material for an ebook.

Honestly, you don’t need as much material as you might think — just 10,000 words is plenty for an ebook, which should be about 4-6 posts. You’ll need to connect the chapters, add an introduction and conclusion, and possibly rewrite some parts, but with those 4-6 posts, you have most of your book already written.

But before you get ahead of yourself and publish your book all willy-nilly, you should do some prep work to ensure your launch is a success.

Here are some quick tips:

    • Assemble a support team: Ask your subscribers whether they want to join your team and get a free copy of your new book. Ask them to read the book and provide feedback. If necessary, edit your book to include any changes your team suggests.
    • Publish your ebook on Kindle and set the price to $0: You want to set the price to $0 so your team won’t have to pay to download the book.
    • Ask your team for reviews: Make sure you ask them to download the book before they leave their review. This is critical because when they don’t, their reviews won’t be tagged as verified.
    • Promote your book: When you have a good number of reviews (20 is enough, but the more, the merrier), promote your ebook using promoters of free Kindle books like Book Marketing ToolsFreebooksy, and Bknights on Fiverr. These come with a price tag, but they can send thousands of readers your way.
    • Create content upgrades: The whole idea is to get your book readers back to your site, right? So incentivize them to do so by linking to a landing page that offers supplemental material in exchange for their email. Think cheat sheets, checklists, resource lists, worksheets, templates, swipe files, or any other kind of bonus content. (If you have an upsell, you can, of course, direct them there as well.)

Once your promotion closes, you might raise the price of your ebook and boost your income, or you can leave it free and keep using it to draw traffic to your site.


In any case, during your promotion, you can expect a surge of traffic.

(Note: Amazon does have a minimum price of $0.99 for Kindle ebooks, so you’ll need to enroll in KDP Select to run a free promotion. To keep your ebook permanently free, you need a little more of a workaround.)

#5 Set up a Throwback Sequence

A few years ago, I got the opportunity to work on the Spanish island of Mallorca for six months. Having grown up in the always-rainy Netherlands, I grabbed this opportunity so hard, that I made it cry crocodile tears.

The problem? I had a year-and-a-half-old blog with a growing audience. I could spend all my time in Mallorca working, or I could choose to abandon it for a little while.

Forgive me, but I chose the latter. I sent my existing subscribers a note that I wouldn’t be around for a while. I figured I’d lose a few along the way, but it was worth the risk. At the same time, though, I didn’t want my first impression on new readers (who subscribed while I was gone) to be, “Hey, see you in six months!”

So I set up an autoresponder that would periodically send them one of my older blog posts. That way, by the time I got back, they’d have received word from me on a steady basis.

And when I got back, I realized this wasn’t a half-bad idea. I realized this was a hands-off way to consistently send traffic to my older content. Once you’ve installed your autoresponder, it will promote your posts on autopilot.

So I just kept it running. To this day, every new subscriber receives a link to an old blog post every so often.

I like to call this a throwback sequence.

We all know how effective email marketing is, so why not use it to promote your older posts as well? You can set it to trigger at sign-up and install it to send a monthly or bi-weekly email.

Your only job it to update it on occasion. Since the throwback sequence can run for a year (or years), you can just keep adding posts as you publish them.

Just ensure that when you add a new post, you add a provision for it not to send to subscribers who signed up before its publication date, or it will send your posts to subscribers who have already read it.

Keep Your Classics Alive

Many of those you debuted months or even years ago are still valuable today, so give them the attention they deserve. Help new audiences uncover the treasure trove of ideas buried in your archives.

Update and re-post them. Write some spin-offs. Set up a throwback sequence. Step out of your comfort zone and put them in a new format. Whatever you do, don’t let them disappear into obscurity.

Keep playing those golden oldies. Because people out there still want to hear them.







Wherever you’re at with your blog, you now have the all tools you need to take it to the next level. We’ve done the research so you don’t have to.


I currently run 3 completely different blogs in addition to creating content for my other clients. I don’t have time to waste. Since a lot of work can go into a blog post – from coming up with new ideas, research, photography, copy and not to mention all the social media scheduling to actually get people to SEE all the work that I did, it’s incredibly important for me to streamline my blogging process as much as possible so that I have time to do everything else!

Maybe you don’t run 3 different blogs, but I’m guessing you have other things going on in your life that you’d rather spend time on – like making money, making dinner, or making time for palates… Yeah, me too. Make room for more of whatever YOU need in your life with these 5 tips to save time creating blog posts – #trust, they have helped me out immensely!

Use An Editorial Calendar

Plan your posts. Whether you are using a planner, your google calendar, or another online calendar, plan your content out ahead of time! I’ve tried plugins like CoSchedule, but I always come back to the WordPress Editorial Calendar plugin – I love it because it’s simple, but I can easily drag and drop post ideas into the calendar and move them around if I need to. It also allows me to see what drafts I have in process versus which posts are already done and scheduled. Any time I have a post idea, I’ll start a quick draft with a few bullet points if I can. Then towards the end of each month, I sit down and try and schedule out as much as possible for the next month. I find that its usually harder to come up with post ideas when I’m under pressure of a deadline, so planning things out in advance makes things much easier.

Batch Process Photos

Whenever possible, I prefer to use original photos for blog posts and my social media content – but I don’t want to take time out of every day to take and edit photos. I keep a running list in Evernote of ideas for photographs, and every couple of weeks I’ll schedule a few hours to take a TON of photos. Then I’ll edit them down to the ones that I think I will actually use and save them to dropbox so I can access them whenever I’m actually working on specific blog posts or social media promotions.

Create Templates For Blog Post Graphics

I also have templates for blog post graphics (like the one above!) so I can basically just swap out the image and the text when I’m creating a new post. Not only does this help save time, but it also ensures that my graphics are consistent with my brand!

Start A Series

If there are certain topics you write about frequently, save time coming up with new blog post ideas by creating a series. If you’re not sure what topic to create a series around – check your stats to determine which posts are getting the most traffic! Chances are a few of them have something in common. If not, do a little brainstorming. Maybe once a week you can feature your work or interview a client or ask your readers a question – there are so many possibilities.

Consider Contributors or Guest Blog Posts

Potentially the easiest way to save time creating blog posts – have other people create them! Whether you have people contribute regularly or accept occasional guest posts, enlisting other people create content for your blog can be a great way to free up some of your time while also growing your community. Taking on contributors has been a HUGE help, but it’s also important to make sure that anyone who you are allowing to publish on your site clearly understands your brand standards. You need to manage expectations (especially if you are like me and have high expectations!), so be clear on exactly what you want from the start.

If you are a blogger, what other tips do you have for saving time creating blog posts?






No matter how fantastic, informative, and downright awesome the content you wrote is, none of that will matter if you don’t have good headlines.

How To Write Epic Social Media Headlines That Your Audience Will Love

Pop quiz: What’s the first thing you read when you look at a piece of content on social media?

Think you know it? The answer is the headline.

The headline is the first thing you will read on any piece of content, and it will be the deciding factor whether or not you continue reading.

In this post, I’ll teach you techniques to writing memorable headlines your audience cannot resist.

Are you ready!? Let’s take a look.


Why Spend Time Writing Good Headlines?

No matter how fantastic, informative, and downright awesome the content you wrote is, none of that will matter if you don’t have good headlines. You know that saying “Don’t judge a book by it’s cover?” Let’s be honest, we all look at the book cover to decide if we want to read it or not. The same goes for headlines.

If you don’t have a headline that gives an overview or benefit of the content, no one is going to click on it. When writing a headline you have to ask yourself, “What’s in it for my readers?” Would you click on a piece of content with that headline? If the answer is no, then you need to spend some time crafting a better one.

No matter how fantastic, informative, and downright awesome the content you wrote is, none of that will matter if you don’t have good headlines.

How To Write An Effective Headline That Connects With Your Audience

The headline accounts for up to 50% of your blog post’s effectiveness. You’re overall goal for writing a headline is to get someone to click on it. In order for someone to click on it, they have to connect with the headline in some way.

There are several different headline categories, such as:

  1. Question
  2. Benefit
  3. How-To
  4. List Post
  5. Generic

Let’s take a deeper look into these 5 types of headlines.


1. Question

A question headline is exactly how it sounds; it asks a question.

This question has to relate to the content it’s linked to. If you wrote about Facebook engagement, then your question headline would sound something like “Are You Struggling To Engage With Your Facebook Audience?” The person reading this will make the connection that they need help with Facebook engagement and click on the link to find the answer.

The goal of a question headline is to leave the reading wondering the answer. Be careful when using question headlines. At least tease the answer to the question in your introduction to keep readers interested.

2. Benefit

A benefit headline offers a quick snippet of what the reader will obtain after reading the content.

The benefit headline has to give the reader (you guessed it) a benefit. If you wrote about email marketing, then your benefit headline would sound something like “15 Tactics For Increasing Your Email Subscribers by 137%.” The person reading this will know that after reading this post they can increase their email subscribers.

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

Studies have shown that headlines with numbers tend to generate 73% more social shares and engagement. The higher the number, the higher the engagement. Would you rather read a post that has 5 ways to increase Facebook engagement, or 21 ways? Studies also found that using odd numbers have a higher chance of engagement compared to even numbers.


3. How To

A how-to headline offers the reader actionable steps to do something better.

The how-to headline has to provide insights to what the ‘how to’ is. If you wrote a post about Instagram followers, then your how to headline would sound something like “How To Skyrocket Your Instagram Followers With These 15 Tactics.” The person reading this can connect that they need more Instagram followers, and this post will help skyrocket that.

You’ve probably seen a lot of “how to” headlines. That’s because… well, they work. When your audience searches for information, it could be because they want to know how to do something better. That’s where you can step in and provide helpful content to position your business as a source of relevant and useful information.

4. List Post

A list post headline provides a round-up of content or information around a given topic.

The list post headline has to include a piece from the content it’s linked to. If you wrote a post about marketing calendars, then your headline would sound something like “10 Steps To Fill Your Marketing Calendar With Brilliant Ideas.”

There are different ways to write a list post:

  • 10 Ways …
  • 10 Things …
  • 10 Steps …
  • 10 Tips …
  • Top 10 Most …
  • Top 10 Reasons …
  • The #1 Reason …

List posts work and the possibilities are endless. BuzzSumo teamed up with OkDork to share data that basically says list posts get the most social shares after infographics. These headlines give your readers the chance to skim your subheads to see if they’d like to dive in further.

5. Generic

A generic headline is well … generic. This is something you don’t want. You don’t want to have a headline that’s already been written by 10 other people. Even if you are covering the same topic, your headline should be unique and provide an emotional connection with your audience.


A generic headline looks something like “Write Better Headlines Today.” How are you going to write better headlines? This approach offers no inside look at what the reader can expect by clicking.

Avoid generic headlines whenever you can. List post, how to, benefit and question headlines have a better opportunity to get social shares, traffic, and overall SEO value.

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

Good vs. Bad Headlines for Social Media

Now that we know what kind of headlines work, you’re ready to start writing headlines!

Okay…not quite yet. Keep in mind the headline you’re writing is something that you would be interested in. If you won’t click it, no one else will. Here’s some examples of good vs. bad headlines:

  • How To Write Good Headlines. (Bad! Provides no benefit or inside look.)
  • Do You Know How To Write Good Headlines? (Bad! Very vague, close-ended question.)
  • Are You Struggling To Write Memorable Headlines? (Good! Connects with the audience.)

This headline from Social Media Examiner tells the reader exactly what to expect when clicking on the post. A perfect example of a “how to” headline. Remember to always provide the best benefit and ask the right question! Avoid boring, vague headlines.

This headline below is vague and doesn’t tell the reader what they will be reading about. Is a “how to” guide? Is it going to show examples of user-friendly design? Do I connect with this headline?

A generic and vague headline is something to avoid along with clickbait headlines. Clickbait headlines are manipulative and deceiving. You want to write a headline to connect with your audience, not just to increase your page views. A clickbait headline looks something like “When You Read These 19 Shocking Food Facts, You’ll Never Want To Eat Again.”

I know that headline sounds ridiculous, but it’s really out there.

Bottom line, avoid clickbait and generic headlines at all costs. Instead, opt for a headline that will connect with your audience on an emotional level. The best way to do this, is to choose your words wisely.


Use The Right Words In Headlines

I keep talking about making an emotional connection with your audience, but what does that mean? Emotional words in your headlines entice your audience to click through to read your post. And once they’re reading your posts with emotional headlines, your readers are more likely to share them.

You have a good headline if 10–15% of the words in your headline are emotional.

Like emotional words, power words are usually phrases that are well-known for inciting action. Power words are uniquely different than emotional words because they are a bit out of the ordinary.

These words inspire an emotion or call to action without a lot of context. Power words are typically rarely used words or phrases that almost guarantee some clicks through to your blog posts.

Great headlines have at least one power word in them.

Along with using the right words and making an emotional connection with you’re audience, you also want to incorporate the 4 U’s:

  • Your headline should be
  • Your headline should beultra-specific.
  • Your headline should convey a sense of
  • Your headline should be

Write Headlines That Drive Traffic, Shares, And Search Results

Writing headlines is an important part of writing content, but it can be tedious and time-consuming.

You can also view your headline history, to make sure you are improving your headline each time.

Start Writing Memorable Headlines Today

Now it’s your turn to start writing headlines your audience will remember! Get more engagement, shares, and traffic back to your blog posts with emotional headlines that relate to your audience.







Winners of a Woman of Achievement Award embody our mission by giving generously of themselves to make Their community a better place to live.


Rising Women Network is dedicated to promoting economic freedom through entrepreneurship, empowering women, helping families, and strengthening communities.


Why Honor Women?

Women have immensely contributed to our society. Most evident by the women we honor each year. These women are executives, change makers and public officials who greatly improve their communities, and ours. We honor the whole woman and their amazing contributions to the Treasure Coast. 


Join us!

The Women of Achievement Awards is an annual luncheon that honors five Treasure Coast women who have demonstrated qualities of leadership and excellence in their professional and personal endeavors as well as their contributions to the larger community.

New this year, Rising Women Network will also be honoring Young People of Achievement.  This award recognizes Treasure Coast youth who have overcome significant obstacles in their lives while embodying the mission of Rising Women Network: promote economic freedom and empower women.

In conjunction with the Women of Achievement Awards ceremony, Rising Women Network holds an Auction to raise support for its programs that work to empower women and promote economic freedom through entrepreneurship. The annual awards ceremony and auction is held at the Port Saint Lucie Community Center. The silent auction before the Women of Achievement Awards program is a fun event with great prizes. All proceeds from the auction go to benefit the programs of Rising Women Network.



Winners of a RWN Woman of Achievement Award embody the mission of Rising Women network by giving generously of themselves to make The Treasure Coast a better place for all citizens to live. They must also demonstrate leadership through their professional work or service to the community in one or more of the following categories:

  • Business & Industry – Accomplishment’s go beyond a single organization and contribute favorably to an industry or profession.
  • Health & Wellness – a woman who has exemplified commitment to promoting health & wellness.
  • Community Enhancement – a woman currently working at the forefront of social change.
  • Education – a woman who has illustrate commitment to promoting education.
  • Emerging Leader – a woman of the rising generation who will lead our community forward.

The luncheon is designed to express gratitude for our local winners, provide inspiration to the attendees, and raise awareness of economic freedom in our community.

All proceeds raised by this important event directly benefit RWN’s services for economic freedom through entrepreneurship and women empowerment.





Social media images can take a few different forms, colors, and sizes with this data, you’ve found exactly what equation works best for each social network

How To Make Epic Social Media Images The Easy Way

The idea is pretty simple: Let’s combine two of your favorite, top-performing tools—social media and imagery—to produce the best social media images that’ll engage your audience.

Unfortunately, while the idea is simple, the application can be quite challenging since the visual options seem to be endless. But, today we have good news! With the correct sizes, best colors, awesome imagery types, you’ll be well on your way to a successful social media image that will extend far beyond its initial post life.

How To Make The Best Social Media Images Step By Step

Social media images can take a few different forms, colors, and sizes with this data, you’ve found exactly what equation works best for each social network

1. Size Your Images For Optimal Attention

The very first step to creating the best social media images is by producing the correct size for each social network. You’re only given a limited space to capture your audience’s attention, so you’ll want to use every pixel you’re given.

This can get quite tricky when each network has different ratios and proportions, but if you know the posting sizes for each one, you’ll be off to a great start!

Below you’ll find all of the recommended sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ with the preferred size for social posting. Keep in mind that all social platforms accept these three main file types: GIF, JPEG, and PNG. Alright, with that, here we go!

Facebook Image Sizes

Facebook is still the most popular social network today with over 1.6 billion active monthly users worldwide. With such a great audience, it’s essential to optimize every single post for top engagement, especially for business.

Facebook image posts are known to get 39% more interaction than that of a normal one, which is a perfectly great reason to start using social images for every single post.

Plus, they’ve found that 87% of a Facebook Page’s interaction comes solely from image posts, and that people remember the information better over a longer period of time. This study found that information paired with an image was 65% retained after a three day period. That’s amazing!

In recent news, Facebook now allows you to post several images for one post, appearing as an album. There’s been some discussion whether a single image or multiple images perform better, but according to Convince and Convert, using multiple images can increase clicks by 1,290%!


Facebook’s Three Golden Rules:

  1. Use images in every single Facebook post and multiple images whenever possible.
  2. Use the 1200 x 630px image dimensions.
  3. Post on the weekends at 12–1 p.m. for best performance.

Facebook’s Recommended Image Sizes:

Profile Photo: 180 x 180px

Cover Photo: 828 x 315px

Shared Image: 1200 px 630px

Shared Link: 1200 x 630px

Highlighted Image: 1200 x 717px




Twitter Image Sizes

Twitter, one of my personal favorite networks, sends out 500 million tweets per day. That’s 6,000 tweets every second!

Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, and 150% more retweets. Talk about an engagement boost!

Plus, Twitter has kept their network posting consistent in proportion, so there’s no question that a 440px by 220px image is the best size to reach the most people. If you really want to make sure your resolution is clear, bump it up to 506 by 253px so desktop users have the highest clarity.

Twitter’s Three Golden Rules:

  1. Use images in every tweet.
  2. Use images that are 506 x 253px for optimal resolution.
  3. Schedule your tweets for Wednesdays at 12–1 p.m. or 5–6 p.m.

Twitter’s Recommended Image Sizes:

Profile Photo: 400 x 400px

Header Photo: 1500 x 500px

In-Stream Photo: 506 x 253px

LinkedIn Image Sizes

While LinkedIn is one of the older social networks, it has continued on throughout the years and thrives with its 414 million users. LinkedIn’s focus on business professionals creates a perfect space for business-specific content to be seen and viewed across the world.

Although, post with caution.

According to Jeff Bullas, being ‘too professional’ without first creating a relationship can actually be a common mistake when using LinkedIn. This idea seems to validate just how important using images can be for establishing that desired connection and relatability.

LinkedIn’s Three Golden Rules:

  1. Make sure your images have a personal touch.
  2. Use images that are 531px wide.
  3. Schedule your postsmidweek at or 5–6 p.m.

LinkedIn’s Recommended Image Sizes:

Banner Image: 646 x 220px

Standard Logo: 400 x 400px

Square Logo: 60 x 60px

Hero Photo: 974 x 330px

Profile Picture: 400 x 400px

Background Image: 1000 x 425px

Regular Post Image: 531px wide

Linked Image Post: 191 x 100px

Pinterest Image Sizes

The average time spent on Pinterest per visit is 14.2 minutes! Multiply that by the 110 million active users, and you’re looking at one very powerful source of information and inspiration. With all of that collective time spent on Pinterest, that also means it’s one of the fastest growing websites, creating the greatest opportunity for your business to grow along with it.

Similar to Instagram, Pinterest is highly visual, but rather with an emphasis in sharing content with strangers and friends alike as 80% of pins are repins. In order to have the best Pinterest images, avoid using faces, use red or orange, and rock a less distracting background.

Pinterest’s Three Golden Rules:

  1. Always link back to content on your blog or website wherever you can convert that traffic.
  2. Use images that are 600 x 1102px for highest engagement.
  3. Schedule your pins on Saturday from 8–11 p.m.

Pinterest’s Recommended Image Sizes:

Profile Picture: 165 x 165px

Pin Board Large Thumbnail: 222 x 150px

Pin Board Small Thumbnail: 55 x 55px

Pins On Main Page: 238px wide

Pins Once Expanded: 600px wide

Pins Enlarged Pin: 500px wide

Instagram Image Sizes

Instagram is unique in that it solely allows photo-based posts. With an imagery-focused platform, it draws visual connections that make both a memorable and human impression.

“Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter,” according to Forrester, which might be why 85% of top brands are adopting it to grow their business.

Just recently, Instagram opened their strict square ratio image size up to a variety of landscape and portrait options in addition to increasing their resolution to 1080px for top clarity!

Surely, Instagram is a great place for both connection and business.

Instagram’s Three Golden Rules:

  1. Always include a link back to your content in your profile.
  2. Use images that are 1080px wide for highest resolution.
  3. Schedule your Instagrams for Monday at 2–3 p.m. or 8–9 p.m.

Instagram’s Recommended Image Sizes:

Profile Picture: 110 x 110px

Photo Thumbnails: 161 x 161px

Photo Size in App: 1080 x 1080px

Google+ Image Sizes

While Google+ may very well be slowly disappearing, it still has a lot to offer if used correctly. After all, its partner in crime, Google, is our greatest source of information across the internet, one of the highest sources of revenue for a lot of businesses, and one of the greatest companies worldwide. Your Google+ account is directly tied to the search engine so your business information is carried over into helping your SEO. Win-win.

Everyone knows and loves Google. For that reason alone, it’s no surprise that Google+ has 300 million active members. With that large of an audience, it’s best that your images are set up for optimal performance.

Google+’s Three Golden Rules:

  1. Use the .png image format rather than .jpg format for highest clarity.
  2. Use images that are 426 x 255px.
  3. Schedule your posts onworkdays from 9–11 a.m.

Google+’s Recommended Image Sizes:

Profile Picture: 250 x 250px

Cover Image: 1080 x 608px

Shared Image: 518px wide

Shared Link Thumbnail: 150 x 150px

There you have it! A complete guide to the best social image sizes, with the most important recommendations for each and every network.

Find the size you’re looking for, and use that when you begin the creation process with your images. Simply choosing the correct size at the beginning, will save you so much time when you’re ready to save and export your images for the world to see!

Recommended Design Tools: Check out these awesome tools to help you create the best social media images with the perfect sizes—CanvaPiktochartVisage, and more free design tools.

2. Use The Best Colors To Increase Your Engagement

While several factors go into making an image its very best, color is one of the most essential ingredients. Color psychology has proven time and time again that we can convey emotions simply by using a particular color!

I quickly realized that certain colors might be performing better simply because we use them more often, so I then compared the popularity percentage to the usage percentage to find an overall color grade.

Basically, I nerded out super hard and used data to see what colors performed the best.

At the end of my study, we found that blue and green were our highest performing colors! If we look at color psychology, both of these colors reflect a calm, clean, comforting presence which seems to be the perfect match to the experience we want our readers to have. Blue is also one of our brand colors.

The other two top-performing colors were none other then red and orange. While blue and green provide a safe, calm place for our readers, orange and red are perfect complements because they grab our audience’s attention and spark their interest.


Psychology tells us that red and orange represent passion, energy, and success. I couldn’t imagine a better pair for blue and green’s calm, comforting presence than the passion and success of orange and red. Together, they seemed to make a dynamic duo, so I tried using those color pairs over the past year…

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

Out of our top 10 posts, 8 of them have either blue or green as the main color. The remaining two blog posts have orange as their main color. Absolutely none of our top performing posts contain any other main colors! By understanding which colors performed better, we were able to help increase our page views by 833.76%!

You can do this, too!

Simply follow the steps below to see which colors work best for your brand:

  1. Review your blog post header graphicsand write down the primary, secondary, and third colors.
  2. Define a rankingto the most prevalent 3 colors in your graphics. (i.e. 3 points for the primary color, 2 for the secondary color, and 1 for the third most-used color.)
  3. Look at the total shareseach post received during a set amount of time.
  4. For more than x amount of shares (at CoSchedule, we did per 100 shares),give each color that set amount of ranked points that you decided on above. (e.g. If the color blue was the primary color in a post that received 300 shares, blue would have 9 total points, 3+3+3. If red was the second most-used color in the post with 300 shares, it would have 6 points, 2+2+2.)
  5. At the end of each week,track the overall totals and see which colors perform the highest. After 8 solid weeks, you should start to see trends stick out, revealing your top-performing colors.

While everyone has different colors that match their brand and audience demographics, it’s essential to test out the waters and find the colors that work best for you! But when in doubt… use blue or green.

3. Use The Types Of Social Media Images That Get The Most Attention

Now that you know your target image size and top-performing colors, it’s time to decide what type of image to use. While almost anything can be an image—screenshots, illustrations, photos, quotes, GIFs—there are a few standout images you can depend upon to receive the most engagement.


Quotes come in all shapes and sizes. Maybe it’s from a speaker, conference, or a book that you’ve recently read. Or, maybe it’s from an article or blog online. No matter the form or social network, quotes can be an excellent way to reach your audience with images.

Simply find a quote you like and pair it with a color or simple background. The dynamic duo will allow your readers to ponder, identify with, and in return, share your quote.

Quote images are a perfect way to give something to your audience that they can share and be proud of, all the while giving your content more traction. Try them out!

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.


GIFs are one of the Rising Women Network office’s favorite things both in our work chats and on social media because they perform well, all while bringing a smile. Even in challenging situations, GIFs can bring a delight to those who would rather be frustrated. Hook you audience, tell a story, and make their day.


At this point, it’s no secret that infographics are one of the most popular and highest shared content types in today’s digital world. Not only do they get shared 3 times more often, but they’re also 30 times more likely to be read than a purely textual article!

If that wasn’t good enough, infographics are also the perfect pair for one of the top-performing visual bookmarking site: Pinterest.

Infographics get a lot of attention on Pinterest because they tend to be longer in format, which fits Pinterest’s 4:5 image ratio that receives 60% more Repins. Here’s an example of our top-performing pin:

Is it a surprise that it happens to be an infographic? I think not.


You work really hard to find the perfect headline for your content. You search for keywords, words filled with emotion. So why not take advantage of that in your social image

4. Automate Your Images For Social Media To Save Time

As the graphic designer on Rising Women Network’s marketing team, I live and breathe images every, single, day, so although creating your graphics well is super important, so is making sure you’re efficient when it comes to uploading them to your social messages. After all, time is money, and money is time you could be spending on other projects.


Now You Know How To Make Successful Social Media Images From Beginning To End

Social media images can take quite a few different forms, colors, and sizes—but with this data, you’ve found exactly what equation works best for each social network.

If you happen to be in a rush or maybe you’re just starting out, use a 2:1 ratio for your image sizeincorporate blue or green with a pop of orange or red in your color scheme, stick to the four main image types: GIFs, quotes, titles, and infographics, and save time uploading with Social Image Helpers.

Without much time at all, you’ll be on your way to success!

What colors, sizes, and image types have worked best for you? Share below!







I’ll walk through 7 very different, but effective social media goals and for each goal relevant metrics to track and share how to measure your results.

7 Social Media Goals You Can Set for Your Business

The thing we love most at Rising Women network is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.

Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.

Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 7 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results.

Let’s get started…

7 social media goals for your team (and how to track them)

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.

So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?

One way is by setting goals. And a super-interesting piece of research I found, shares that goal setting can have a significant effect on an individual’s performance and happiness.

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. After four months, they found that the group that went through an intensive goal-setting program achieved significantly better results and than the control group.

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. But which goals should you set?

I’ll walk through 7 very different, but effective social media goals and for each goal relevant metrics to track and share how to measure your results.

Below is a list of 7 ultra-effective social media goals to help you maximize your returns from social media:

1. Increase brand awareness

According to our recent State of Social Media 2016 survey, brand awareness is the top reason marketers use social media. It’s easy to understand why: The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.

Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately.

Potential metrics to measure brand awareness:

  • Followers count – “How many people can you potentially reach?”
  • Reach of your social media posts – “How many people have do reach each day / week / month?”
  • Mentions, shares, and RTs – “How many people are talking about your brand or sharing your social media posts?”

2. Drive traffic to your website

One step further from having a brand presence on social media is driving visitors to your website or blog, who might turn into your customers.

Three in five marketers use social media to distribute their content and drive traffic to their sites. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments.

Potential metrics to measure traffic:

  • Traffic from social media – “How many visitors are coming from your social media channels?”
  • Share of overall traffic – “How much of your overall traffic does social media account for?”
  • Bounce rate of social media traffic – “What is the quality of the traffic from social media?”
  • Clicks on your social media posts – “How well is the messaging of your social media posts?”


Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

How to measure traffic to your website:

Google Analytics is probably one of the easiest tools for tracking web traffic. It provides you with information about your website or blog traffic from various traffic sources, including social media.

To understand the traffic from your social media channels, go to Acquisition > All Traffic > Channel.

This view shows you the number of visits from each channel, the share of overall traffic (the percentage in brackets), the bounce rate, and more. For instance, in the image above, you can see that social media drove about 46,000 visits, which accounts for about 4 percent of the traffic.

You can break this data down even further in Google Analytics by clicking on the ‘Social’ link and seeing which platforms were driving that traffic:

3. Generate new leads

Lead generation is typically used by companies with a long sales process, such as enterprise software companies.

According to HubSpot,

It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).

The definition of a lead is quite broad, but it usually means that the person has provided your company with some form of information about themselves such as their name, email address, and similar. There are many ways to track your social media lead generation efforts and the list below includes a few of the more common metrics to track to quantify your social media leads.

Possible metrics to track lead generation:

  • Personal information (usually email addresses) collected through social media – “How many leads have you collected through social media?”
  • Downloads of your gated content – “How many people visited from social media and downloaded your gated content?”
  • Participation – “How many people participated in your social media contest or events and shared their information with you?”
  • Clicks on your lead-generation social media posts – “How well is your messaging on those posts?”
  • Conversions of leads from social media – “How good are the leads from social media?”

How to track social media lead generation:

Google Analytics is extremely powerful and if you have some conversion goals set up, you can effectively track your social media lead generation using Google Analytics reports. (If you haven’t quite set up any conversion goals in Google Analytics, here’s a comprehensive guide on how to do so.)

Once you’ve got a conversion goal set up, to view reports, go to Acquisition > Social > Conversions within Google Analytics and ensure you select the conversion goal you’re looking to measure. You should then see a screen like this:

The conversion report will then show you how many leads your social media channels are bringing in or which channel is bringing in the most leads.

Other analytics tools like KISSmetrics and Mixpanel can also tell you such information (and perhaps in greater detail).

4. Grow revenue (by increasing signups or sales)

If you don’t have a long sales process, you can use social media to turn your audience into paying customers directly. For example, social media advertising, such as Facebook ads, is a becoming an increasingly popular strategy to boost sales.

Possible metrics to measure revenue growth:

  • Sign ups / Revenue – “How many sign ups or how much revenue is your social media channels bringing in?”
  • Revenue from ads – “How much revenue is your social media advertising bringing in?”

How to track revenue growth: 

Again, you could track revenue in Google Analytics by setting up a new goal conversion. But this time, you’d need to assign a dollar value to each conversion:

If you are an e-commerce site, Google Analytics’ Ecommerce Tracking might be more appropriate. And if you are using Facebook ads, you can also set up conversion tracking with the Facebook Pixel and attribute values to the conversions. Here’s a great beginner’s guide to the Facebook Pixel by Shopify.

5. Boost brand engagement

Engagement is the second top reason why marketers use social media. And research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations.

Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritizing posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content.

To summarize, if you want people to see your social media posts, you have to produce enagaging content and respond to your community.

Potential metrics to measure engagement:

  • Likes, shares, and comments per post – “How many people are interacting with your social media posts?”
  • Mentions and replies – “How many people are mentioning your brand, and how many have you replied to?”

How to track engagement:

Just like brand awareness metrics, you can manually track engagement metrics through the social media platforms themselves (Facebook Insights or Twitter analytics, for example) or you could use a social media management tool to help you.

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

6. Build a community around your business

Tracking audience numbers such as total followers and fans is great, but we’ve also noticed a rise in the number of closed communities and chats business have been focusing on over the past year-or-so.

The types of goals you want to set for these communities may feel very different to your overall fan / follower growth goals and of course, the type of community you choose to build will have an effect on the metrics you choose to measure success by.

Here’s a list to get you started:

Possible metrics to track community building:

  • For Facebook groups: Number of posts, likes, and comments – “How engaged is your community?”
  • For Twitter chats: Number of participants and tweets per participant – “How many people are involved in your Twitter chats, and how engaged are they?”
  • For Slack communities: Number of daily active users – “How many people are actively involved in your Slack community?”

How to track community building:

There are many great tools that can help you track such data automatically. For Facebook groups, there are Grytics and Community Analytics. For Twitter chats, there are Keyhole and Hashtracking. While most of these tools aren’t free, they provide free trials for you to see if they suit your needs before you pay for them.

If you don’t have the budget to pay for such tools at the moment, manually counting and recording the numbers in a spreadsheet is entirely possible, too! I also find that manual tracking helps me understand the data better in the beginning (though, it might get too tedious eventually).

7. Effective social customer service

Having a good customer service on social media can help to increase revenue, customer satisfaction score, and retention. But in our State of Social Media study, only one in five respondents (21%) said that they use social media for customer support.

The trend of people turning to social media for customer support will likely continue, and we think there’s still a huge opportunity for businesses to differentiate themselves from their competitors with great social media customer service.

Metrics to track your customer service effectiveness:

  • Number of support questions – “Is there a demand for social media customer support for your company?”
  • Response time – “How fast are you getting back to your customers?”
  • Customer Satisfaction Score (CSAT) – “How satisfied are your customers with your service?”

How to measure your customer support effectiveness:

If you have a low volume of customer support inquiries on your social media channels, you could manually track the number of support questions and your response time. Otherwise, using a social media customer service tool will likely be more efficient.

What are your social media goals?

With the social media landscape moving so quickly, new goals and ways to measure success are regularly emerging and I’d love to hear what goals you’re currently focused on:

  • What social media goals do you use?
  • What new social media goals or use cases do you think will emerge in 2017, and why?


I’m excited to continue the conversation with you in the comments section below! Thank you







Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

5 Steps to Create an Extraordinary Social Media Strategy for 2017

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.

Coming up with social media goals for our marketing team here at Rising Women Network has often been a bit haphazard for us.

There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

So how do we decide what to set our sights on for the coming year?

In this post, I’d love to share a framework you can use to make sure your social media marketing efforts are heading in the right direction and having the biggest impact this year.

And we’re always looking to find new ways to improve our goal-setting process. So feel free to share any thoughts and ideas you might have about how you’ve gone about setting your own social media marketing strategy.

Let’s get started!

Crafting an extraordinary social media strategy in 5 simple steps

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

Step 1: Set social media goals that align with your overall company goals

If we want our social media marketing efforts to have the biggest impact, it’s super important that they’re aligned with our overall company goals and values.

If we’re all rowing in different directions, it’s really difficult to make any meaningful progress toward where we want to go.

“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage…

If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

—Patrick Lencioni, best-selling author

With that in mind, as you’re setting your social media goals it’s important to zoom out and look at the big picture: how can social media impact your whole business, rather than just social media goals?

Then map your company’s top-level goals to how your social media efforts can best assist. 

So, how can social media help us accomplish our company goals?

In order to help expand into a new market segment, we could:

  • Discover and build relationships with influencers who can amplify our message within the new target market
  • Partner with influencers and brands to leverage and grow our audience within the new target market
  • Create and promote branded content that drives top-of-the-funnel growth in the new market and positions our company as a premier option

And to support the company’s initiative to ship 3 new key product features, we could:

  • Run social media campaigns to promote product launches
  • Raise awareness around and drive engagement of new features

Essentially, what this process is doing is taking the goals that are most important to your organization and aligning your social media goals to show that you’re helping to accomplish them.

So instead of saying, “we’re focusing on an influencer outreach strategy this quarter.” You could say, “In order to help us [accomplish our top-level company goal], we’re building an influencer outreach strategy.”

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

What if your company doesn’t have top-level goals that you can directly impact with social media?

In the absence of clear-cut company goals to connect your social media goals to, connect them with your marketing goals instead.

For example, here are a few ideas for social media goals and metrics you could focus on that would likely be aligned with your marketing efforts:

  1. Increase brand awareness— Follower count for your social profiles, reach of your social media posts, mentions, shares, and retweets
  2. Drive traffic to your website— Referral traffic from social media, share of overall traffic, bounce rate of social media traffic, and clicks on your social media posts
  3. Generate new leads— New leads collected through social media, downloads of your gated content, clicks on your lead-gen social media posts, and conversion rate of leads from social media
  4. Grow revenue— Signups, sales revenue, or revenue from social ads
  5. Boost brand engagement— Likes, shares, comments per post, mentions, and replies
  6. Build a community around your business— Number of posts, likes, and comments for Facebook groups. Number of participants and tweets per participant for Twitter chats. Number of daily active users for Slack communities
  7. Increase mentions in the press — Potential reach, shares and mentions, influencers talking about your content, and number of people reaching out to ask about industry-related questions
  8. Research and learn about your customers — Number of conversations with customers on social media, suggestions or feedback, and product/content improvements made from those suggestions

And if you want to learn how to track the goals in the example above, as well as the best tools to use.

Step 2: Break down your goals into specific tactics

Once you’ve translated your company goals into social media goals, the next step is to map out the specific actions you need to take to accomplish the goals you’ve set.

Let’s jump back into our example from the previous step.

If our company goal at Campfire is to expand into a new market segment, and we’ve set a social media goal to discover and build relationships with influencers and brands in that market – how can we break that down into specific tactics we can take action on?

Here’s one way we could potentially approach it:

  • Create a list of 100 influencers in the target niche who might be open to sponsored posts
  • Direct message each of them to see if they’d be interested in partnering with us
  • Set up a sponsored post with 1 brand or influencer every month

The specific tactics you’ll use will be different depending on your goals, customers, market, product, and a number of other variables.

And you can adjust your plan over time as you start getting feedback and seeing the results of your tactics. We’ll talk more about that soon

Step 3: Prioritize your plan

Every marketing team, no matter its size, has finite resources. So it’s essential to prioritize your tactics and create a social media marketing plan from them.

How do you choose what to prioritize?

One approach I’ve found super useful and intuitive is Product Plan’s value vs. complexity model. Here’s how it works:

  1. Evaluate how much value I expect each tactic will bring to the business
  2. Compare that to how much effort each tactic will likely require and how complex it will be to implement
  3. Prioritize the highest value tactics that require the least effort/complexity

There’s no way to predict exactly how much time and effort each tactic will take or how much value they’ll bring to the business! So do your best to make an educated guess and try not to get too hung up on perfection here.

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.

 Evaluating value vs. complexity

So looking at the graph below, the social media tactics that fall into section 1 of the model (high value, low complexity) would be our top priorities to tackle first.

The tactics that fall into section 2 (high value, high complexity) would be next on our list if we have the resources. And the rest of the tactics that fall into the other two sections probably aren’t worth focusing too much of our attention on – if any.

Step 4: Assign tasks and set ETAs

Once you’ve prioritized the specific tactics you plan on using to accomplish your social media goals, the next step is to add two elements to each tactic:

  1. Assign people– Who will work on and be responsible for each of them?
  2. Set an ETA– When would you like each of them to be to completed by?

Step 5: Analyze and adapt the plan as you go

Last but not least, after you’ve set your plan it’s super important to make adjustments and adapt your goals and tactics as you go.

At least that’s how we tend to handle goal-setting on our marketing team here at Buffer – if something doesn’t feel right, we can always change it to something that’s a better fit.

Over to you!

How do you set your social media goals?

When we’re setting our social media goals, we always try to align them with our big company goals – because we’ve seen that getting everyone rowing in the same direction can be a huge advantage for us.

We’re always experimenting and looking for ways to improve our goal-setting process, and I’d love to hear how you set social media goals at your company!

Do you use a different process?

How do you ensure your social media efforts benefit the business?

I’d love to hear your thoughts and learn more from you in the comments below. And I’d be happy to answer any questions you might have about our process as well.

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Always try to align them with your big company goals.







I wanted to share with you my process for choosing goals and how I create an action plan to make sure I achieve each one.


I love to organize and plan out where I want to be in 3 months, 6 months and even a year.

It’s like having a clean slate. A brand new opportunity to dream big and plan for the future. Ahh, its like a fresh of fresh air.

The hard part comes when I have to narrow down my goals and figure out all the steps I need to take to accomplish those goals. Setting achievable goals and having a plan is difficult.

This past year was a big year for my business.

I learned a lot from my success and failures.

In 2015, I changed the focus of my first blog, launched a second blog, wrote two books, create an awesome planner and much, much more.

Even though I get all excited about planning for the upcoming year it is hard narrowing goals and figuring out how I can accomplish each one. Staying motivated throughout the year is difficult.

Today, I wanted to share with you my process for choosing goals and how I create an action plan to make sure I achieve each one. Being able to stay focused on each goal helps me to figure out my daily tasks for my business.

I wanted to share with you my process for choosing goals and how I create an action plan to make sure I achieve each one.

#1 – Brainstorm & Dream Big

The first part of the entire process is just sitting down and brainstorming. Often times, we are rushed and limited on time so we quickly jot down a few half-hearted goals and think “oh, I’ll just figure out as I go.”

This is how we set ourselves up for failure. You need to set aside time to literally just think. It may sound odd, but grab a pen and paper and literally dump anything that pops into your mind.

What do you want to do this year?

Where do you see your business at the end of the year?

What are three major things you would like to accomplish?

What are a few specific projects you would like to conquer?

The purpose of this is to just dream. Even if some of your ideas may seem unrealistic just jot it down on paper. It does not matter how big or small it may be. Keep in mind that you want to reflect back on the goals that you accomplished in the previous year.

You want to challenge yourself but you do not want to go overboard. Some of the goals you listed may take you longer than a year, and that is okay. Compare your accomplishments from last year and align your dreams and goals with them this year.

#2 – Nitty Gritty Details

The next step is getting specific. A lot of bloggers tell me that their goal is to increase their blog traffic in 2016. Well, that is good and all, but how do you expect to do that? When do you want to accomplish that goal by?

This is where you dive into the nitty gritty details and figure out precise goals that you want to focus on for this year. I like to use the SMART criteria. It helps me be as specific as possible when outlining my goals. You always want to have a deadline otherwise you will keep putting it off.

For example, a more specific goal would be to —- Increase my email subscribers by 500 people by April 30th.

#3 – Dig Deep

Now that you have created more specific goals it is time to dig deep. This part may be a little bit more difficult because you really need to figure out why you are doing these things. You do not just want to increase your traffic for the sake of having higher numbers. Think about your business and where you want it to be. What are your business’ values?

Make sure your goals align with where you want your business to be in the next year.

Why do you want to increase your email subscribers?

Why do you want more traffic? How will it help you?

How will accomplishing this goal affect your business?

Once you have narrowed down your goals it is time to figure out how you will accomplish each one. Depending on your goals you may have to do a few simple tasks and voila you achieved something small for your business.

Other goals may not be that easy. This is where the hard work comes in. You need to ask yourself, “Do I really want this [insert goal], “What I am willing to do to accomplish it?”

Even though it may seem like a logical goal to accomplish you need to consider what it will take to get there. There are SO MANY things I want to do with my blogs. I have HUGE goals, but I often need to take a step back and think of the toll it will take on my life.

How much time will I be taking away from my three boys and my husband? What sacrifices will I need to make to accomplish my big goals?

Evaluating what it takes is a major step in the process of planning for the upcoming year. Although I would like to tackle each of my goals, some of them may not be worth it because of the affect it will have on other aspects of my life.

I wanted to share with you my process for choosing goals and how I create an action plan to make sure I achieve each one.

#4 -Creating an Action Plan

For each goal that you decide to take on this year you need to create actionable steps. This is the process I use to create my daily blogging and business tasks. Once I have a goal I will break it down and list the actual steps I need to do to accomplish it.

For example, if the goal is to increase my email subscribers then I need to list exact things I will do to increase my subscribers. That may include going back and making content upgrades for old posts, hosting a giveaway with a specific niche product or even adding my email sign-up link to more posts.

If that is one of your goals then your action steps may include:

  • Creating the incentive/content upgrade
  • Writing the post or updating old blog post
  • Promoting the post to get people to sign-u
  • Adding link to these posts: X,X,X
  • Creating a sign-up box in my header

I will break down each of my goals into actionable steps and then place them on my calendar. Not only does this hold me accountable but it keeps me focused because I am slowly working towards each of my goals throughout the year.

I personally use Asana and the Productivity Planner. I like to have my tasks organized digitally and with a hard copy that I can check off on my desk. I am a fool when it comes to organization, so I like to color-code, use post-its and different colored markers!

Once I have written down all of my action steps I then start filling in my calendar. I write important dates like blog posts, product launches, events, series, emails, etc. One of the best things that I have done is plan my entire year in advance.

Even though I will move around dates throughout the year it is good for me to visualize what I will be doing each month. I absolutely love using Asana because I can assign exact dates for important things in the future and then I do not have to worry about it.

This is the time when you actually place all those important dates into your system.

Go ahead, I’ll wait… Ok, now that you got that out of the way it is important to schedule in time to do each of those task that you have created.

I struggled with this step for years. I would out a task like creating a content upgrade to an old post into Asana but I would never set an exact date. Nor, would I schedule the time to do it into my calendar.

It might sound silly, but you actually need to write in the exact dates and times that you will do the things you have listed. For example, if you need to create an email sequence for your launch, you need to schedule in times on your calendar that will be devoted to only that task.

Even though I have a to-do list for each day, I like to schedule a certain time for major tasks. This is one of the things I do to stay focused. If you are truly committed to a project then you will make the time to actually do it.

There really is not much I can say to motivate you to accomplish your goals. This is something that you are doing for yourself so only you can make the initiative.

I would love to have more time every single day. But obviously I cannot make more hours so I make better use of my time. I often have people ask me how I run a business from home while having three young kids. Trust me, my time is limited, but instead of saying that I will find time to work on my business, I actually make the time.

Managing your time is all about your priorities. You need to decide what is and is not important in your life. Being about to rank your to-do list can help you to manage your day. If you struggle with this, I recommend you take a few days and literally write down everything you do. Literally EVERYTHING.

This will help you to better grasp how much time you are wasting. You will be surprised with all the time you have when you cut out unnecessary activities like watching TV or spending countless hours on Facebook.

Trust me, I am guilty of doing both of these. I used to think to myself “where did the time go?” And then I would reflect back on my day and be like, “oh, well, I spent an hour on Pinterest and I got caught up on The Bachelor.” Just these two things alone would have given me two hours that I could have put towards my blog.

Now, do not get me wrong, you definitely need to have some ‘me-time.’ I know how important it is for your sanity to take time for yourself every single day, but if you are setting big goals this year, then you will need to make some daily changes to utilize your time better.



I would love to know what you are planning for the upcoming year for your blog or business. Please share your goals in the comments below!


This course will take you from social zero to social hero using our proactive and practical approach. One the most comprehensive courses of social media.

Grow Your Business with Social Media

What is Social Media?

The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.


What You Will Learn in This Workshop

Through this course you will learn what social media marketing is and what the most important social media websites are. There are so many social networks, but only some of them will provide benefits for your company, which is why you will learn about the most popular social networking websites, the features and the possibilities they offer and whether this is something you should and could use in the promotion of your business and the process of reaching potential customers.

You will also learn about blogging, how this activity should be used as a part of social media marketing and how to use blogging to improve your website’s performance and engage your audience. Social media activity and blogging combined can help you boost social media engagement and reach your target audience.

In this course, you will learn tactics for increasing engagement and reaching your target audience through the set of recommended activities and practices, which will result in better performance on social media, while improving the performance of your website as well.

This course will take you from social zero to social hero using our proactive and practical approach. One the most comprehensive courses of social media.

Register today to learn How To Grow Your Business With Social Media. Click HERE.

Recommendations on sharing content on social media and the usage of social bookmarking websites are also part of this course. Being successful at social media marketing demands having a strategy, which is designed so that it uses the best potential of social media to boost the reach and ensure that you get the best out of your social media activity.

Therefore, you need to learn how to develop your own social media strategy and how to define an approach that will be genuine and professional, and that will ultimately help you present your business the way you want social media users to see it.

You will also find out what to do and what not to do if you want your social media accounts to be successful. Finally, you will learn how to use social media as a tool for promotion, regardless if you want to promote products or services, to use social media for branding, or establish relationships with your potential customers.

The overview will also help you understand social media ROI, to help you calculate the performance of your social media strategy, as well as recommended tools that will help you with planning, managing and monitoring.

The importance of social analytics, automation and the influence of social media marketing on other types of marketing are also highlighted as important segments in understanding how to successfully leverage social media activity into improving your business performance.