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Spend some time testing this for your business, it may be your roadmap to success too. In this episode I’ll give 3 Must have online marketing strategies.

3 Must have online marketing strategies to grow your business

If you’re building a business in today’s noisy online world it pays to be on top of your marketing and understand what will bring you the biggest return on investment.

 

We all love social media but it may not be the best place for you to spend the majority of your time if it doesn’t bring you in any paying clients.

 

So, what do you need to focus on?

Firstly, let me say this… The suggestions I am giving you below are a guide and may not be the right ones for you, but from what I’ve seen over the years in business is that those who do well and have built a sizeable business tend to focus on these three online marketing strategies among other marketing strategies.

 

I suggest that you spend some time testing this for your business, because it may well be your roadmap to success too.

Spend some time testing this for your business, it may be your roadmap to success too. In this episode I’ll give 3 Must have online marketing strategies.

In this episode I’ll give 3 Must have online marketing strategies to grow your business

If you’re building a business in today’s noisy online world it pays to be on top of your marketing and understand what will bring you the biggest return on investment.

We all love social media but it may not be the best place for you to spend the majority of your time if it doesn’t bring you in any paying clients.

 

 

1: Website

This first one might seem obvious but sadly I hear of businesses skipping setting up a website in favor of being on social media. Whilst social media is an excellent place to be for most businesses, and it’s where we build relationships with our audience, it’s also a place that’s controlled by someone else. What I mean by this is that if Facebook, Instagram or whichever platform you are using decides that it wants to shut down your account, they can.

 

Yes, unfortunately this happens to businesses. I’ve heard of cases where the business has built up thousands of followers and then has their account suspended or closed, which means all the hard work was lost.

 

Having a website means that you have a home-base, a place that you ‘own’ and where you’re the boss. The other advantages of having a website are that you can use your own branding, focus on optimizing it for search engine optimization and install various tracking pixels.

 

2: Building a database

 

You may have heard me talk about list building before since I’m a big advocate of it. Building a list, or a database, of prospective and current client should be a focus in your business particularly if you offer something that you want to sell in higher volumes, like products, downloads or courses.

 

If your business relies on volume, having an email list will help you communicate with more people, nurture them and eventually convert them to sales.

 

The reasons for building a list are similar to the reasons above. Building your own database means that you have control over it and nobody can shut it down and undo all your hard work.

 

Having a list also means that you have the opportunity to build a closer relationship with your audience as emails are still a more effective way to communicate with people than social media is. Relying on social media means you’re relying on platforms such as Facebook to show your message to your audience, which often doesn’t happen. By owning your database you have control over who you contact and how often.

 

3: Video

In the last year, video has become one of the major marketing strategies online. In particular on Facebook, where you can now host live videos and the videos posted directly to your page count towards building a retargeting audience.

There are many reasons for using video in your marketing strategy, some of them are:

Video can boost your sales or conversions

Research shows that having a video on your landing page or sales page can boost your conversions upto 80%. Check out these other impressive video stats for more reasons to use video.

Video builds trust

This might not come as a surprise, mostly because video is likely to engage us and ignite our emotions. When we see a video, many of our senses are stimulated including sight, sound and movement. Listening to and seeing someone on screen often speeds up the KLT (know – like – trust) factor. Trust is the foundation of conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships, video enhances this concept.

Facebook (and Google) loves video

Over the past year video has gained a lot of popularity on social networking platforms, but also on YouTube and other video hosting platforms. Because YouTube is owned by Google, there are some perks to having video on your landing pages.

What I’m really interested in, as a Facebook ads strategist, is Facebook’s love for video. You may have noticed quite a few videos pop up in your Facebook newsfeed and this is for good reason. Facebook loves video and prioritizes it in your newsfeed. They have also added a feature where you automatically build a retargeting audience when you upload a video directly onto your business Facebook page, no pixel needed!

If you use, or are considering using, Facebook ads in your business, you really can’t avoid using video in your marketing strategy. Right now it’s one of the best performing ads methods on Facebook, especially because you can retarget those who have watched a certain amount of your video.

 

Are you using video in your marketing strategy?

 

Recap: With so many marketing strategies out there, how do you know what to choose for your business? It all comes down to trying various strategies for your business and measuring what works.

Right now, the three marketing strategies that I consider a MUST in your business are:

1: Website
2: Building a database
3: Video


 

As ambitious female entrepreneurs, we really want to have it all and do it all and be successful women! But realistically, we can’t transform overnight.

5 Things Successful Women Do Almost Every Day

As ambitious female entrepreneurs, we really want to have it all and do it all and be successful women! But realistically, we can’t transform overnight. Our goals and new habits will have to be spread out evenly throughout the year, or we’ll burn out!

So we’ve narrowed down our lists to include five things amazingly successful women do (nearly) every day.

As ambitious female entrepreneurs, we really want to have it all and do it all and be successful women! But realistically, we can’t transform overnight.

 

#1 – Make time for a healthy breakfast

Yes, your mom was right – breakfast really is the most important meal of the day. We all make time for breakfast, but do we really know how important it is? Power women like Beyoncé, Rosie Huntington-Whiteley, Taylor Swift, and Hillary Clinton, all swear by their breakfasts every morning! And they don’t just grab a breakfast bar on the way out, you can guarantee their breakfasts consist of avocado on toast, grapefruit, granola, something wholesome and healthy.

So make 2017 the year you squeeze an extra 5-10 minutes into your morning routine to prepare a healthy breakfast.

#2 – Successful women meditate

Making some time for the tiniest meditation practice can do wonders for your mind, body, and soul. Arianna Huffington and Oprah both meditate every day!

Even a 10-minute practice can do wonders for calming your mind. Download the Headspace app and try guided meditation; it’s the perfect antidote to a busy lifestyle. Meditating will give you time to slow your thoughts and space for greater inspiration and creativity!

#3 – Upgrade your morning water

Who doesn’t want to look as amazing as Gwyneth Paltrow? One thing she swears by is drinking hot water and lemon every day! The benefits of this drink are endless – it’s brilliant for first thing in the morning to warm up your digestive system. Swap your coffee for hot water and lemon, and start the day with a pint of water every day if you want better skin, digestion and to look eternally young!



#4 – Create a routine

If you compare many successful women’s daily routines, you’ll notice that they all have one thing in common: they wake up at the same time every day. It’s called a routine for a reason! Work out what time is best for you to get up and stick to it. If you want to start getting up earlier, slowly progress towards that by getting up 15 minutes earlier every day for a week at a time!

And give yourself some days off too – Sundays are definitely for lie-ins.

#5 – Write your intentions for the day

Arianna Huffington writes down her intentions for the day every morning. Lauren Conrad keeps a to-do list notebook by her bed so she can quickly scribble her goals for the day in the morning and evening! Treat yourself to a nice notebook for writing in daily intentions and goals, then cross them out as your day progresses. It gives you a really concrete sense of satisfaction!


 

 

If you're wondering, "Well how the heck can I make my website stand out online?" Well in the episode I'm covering 5 steps to make your website stand out!

5 Effective Ways to Stand Out Online

The other day, I was curious to know just how many websites were currently online and I was amazed to see the answer; well OVER A BILLION.

Which is just a HUGE number!

And the bigger that number gets, the harder it is for creative entrepreneurs to stand out from all of the noise online to make the big impact that they wish to make.

Picture a small blade of grass trying to get noticed in a 100 mile wide grassy field … yeah … it’s kinda like that.

Now more than ever, it’s super important to make sure that your website doesn’t get lost in the shuffle! Because getting lost in the shuffle = bad for business.

 

AND IF YOU’RE CURRENTLY WONDERING, “WELL HOW THE HECK CAN I MAKE MY WEBSITE STAND OUT ONLINE?!”

Well in the episode I’m going to cover 5 steps to make your website stand out!

If you're wondering, "Well how the heck can I make my website stand out online?" Well in the episode I'm covering 5 steps to make your website stand out!

If you’ve got a website for more than just a hobby, then it’s especially important that you learn how to rise above all of the noise online and to stand out from the clutter so that you can get noticed, baby!

Because blending in and being forgotten equals sad face. ☹️

(And also bad for business, too!)

So behold, here’s 5 steps to make your website stand out online!

 

 

 

 

USE A PROFESSIONAL PLATFORM.

There are simply too many crappy free websites made by XYZ out there in the world, and if you’re trying to … ya know … be a business and actually make money online then you need your website to look PROFESSIONAL!

And that starts with using a professional platform. 😉

Plus, having a website that looks professional is really important for building the all important trust factor online, which is absolutely essential for an online business!

After all … you’d probably have a hard time trusting a business whose website looked cheap, crappy or outdated wouldn’t you?

I’m gonna go with yes. 😜

I personally love and WordPress (which is what I highly recommend to others), however I DID also use blogspot for 6 years. It’s a great platform in that you can allot even if you’re not ultra tech savvy.

So stand out and look like the professional that you are with  professional platform! 

 

MAKE SURE THAT THE PURPOSE OF YOUR WEBSITE AND EXACTLY WHO IT’S FOR IS CLEAR IMMEDIATELY

Why? Because you’ve got about 3 seconds MAX to grab someone’s attention when they first land on your site!

But seriously, if people arrive to your website and they’re not really sure what the heck it’s about or if it’s going to be of any real value to them right off the bat, then they’re proooobably gonna leave. FAST.

And once again, that equals a sad face for your business. ☹️

As a delightful little example, I’ve made sure to include the purpose of my website and exactly who it’s for in the main header of my homepage so that it’s the first thing people see! See?

Do you think that people wonder what my site is about or who it’s for?

Proooobably not.

 

 

CREATE A CONSISTENT BRAND PRESENCE FOR YOUR ENTIRE WEBSITE.

This means carefully choosing (AND using!) the exact same colors, fonts, graphic elements, vibe, voice and photography style on your entire website!

Your brand should be thoughtfully crafted to properly show off YOUR unique personality while also appealing to your dream customer. 👌🏻

After all, having a clear, consistent brand is what’s really going to set you apart from all of the noise that’s flooding the online world! And in a BIG way.

 

USE A HIGH QUALITY, BRANDED PHOTO OF YOURSELF THAT SHOWS OFF YOUR PERSONALITY!

I don’t know about you, but when I can’t find the FACE behind a website it just …

… creeps me out a little.

Plus, there’s a serious lack of connection when that happens!

OR if someone’s photos of themselves are low quality, grainy, or are just a crappy phone pic etc. then it just … doesn’t give off the professional, stand out vibe that they should be giving off. Know what I’m say’in?

Your bio photos should be high quality, fit with the style and vibe of your brand and show off plenty of your personality, baby!

 

 

PROVIDE CLEAR PATHS ON YOUR WEBSITE THAT LEAD PEOPLE TO YOUR BEST CONTENT.

So … guess whose responsible for leading people to where they’re supposed to go on your website?

YOU!

(I’m sure that you’re probably very shocked by this realization, no?)

But seriously, if people aren’t sure where to go or what to click on next, they’re probably just going to leave.

OR if you provide people with 101 million different options to click on right there on your homepage? (Drop downs! A million blog posts! A sidebar!)

… Yeeeeah. They’re gonna get overwhelmed. And probably leave.

SO my creative queens … what amazing free content do you have that can lead people to your amazing paid content? What do you want people to see? What specific ways do you help / inspire / teach people?

 

Is there a step from this list that you’re missing?

If so, go forth and take care of it!


 

Forget all the magic formulas. When you’re just getting started in your online business, there’s only 3 THINGS that you 100% need.

The Only 3 Things You Need To Create An Online Business

It wasn’t so long ago that I was beginning to figure out the world of online marketing. So trust me when I say I know exactly how overwhelming it can be to start out an online business!

Sometimes it seems like everyone has a different magical formula to sell you and a slightly different take on what will create a successful business.

I’m not saying that stuff doesn’t work. Most of it does! But at the end of the day, there are a million different pathways to success and at the end of the day you’re just going to have to figure out what the right ways is for YOU.

However, in the beginning, I’ve also seen too many businesses struggle to get off the ground because they’re waaaay over-complicating things.

It might seem like you need the fancy site, logo and marketing plan to get started.

But you don’t!

The more things you put on your to-do list the longer it might take you to get started!

(And lots of people stop before they even get started so let that be a warning to you!)

I don’t want you to suffer from overwhelm-itis!

I want you to jump in and start getting RESULTS in your business as fast as possible.

So forget all the magic formulas and stop watching all those endless webinars. (For real! Go cold turkey.)

When you’re just getting started in your online business, there’s only 3 THINGS that you 100% need.

Forget all the magic formulas. When you’re just getting started in your online business, there’s only 3 THINGS that you 100% need.

 

The Only 3 Things You Need To Launch Your Online Business

 

 

 

 

A Mailing List

Yup it’s true: the old-fashioned email list is one of the most important assets your business has! The people who care enough to sign up for your site are your biggest fans! You want to make sure that you can always keep in contact with them. That’s why social media alone is NOT enough. Facebook could theoretically be shut down tomorrow or your account could get hacked. You never own your social media followers but you will always “own” your email followers!

 

A Service or Product

An online business isn’t a business at all unless you’ve got something to sell! But don’t let that freak you out! In the beginning, you don’t NEED to create a signature class or service. You just need to start taking payments for SOMETHING that you do. So don’t be ashamed to start out small! Everyone starts somewhere. Marie Forleo did NOT become what she is today overnight!

 

A Way To Take Payments

Now that you’ve got something to sell, you also need a way to take payments. There are loads of different options out there but you can start as simple as a Paypal button. If you’re selling digital products I recommend a service like Gumroad (who takes a percentage of your total) or Get DPD (who takes a flat monthly fee). Each service has its own benefits and drawbacks and the perfect fit for you will depend largely on what you’re selling and how many. Do your research to find the plan with the lowest fees for you!

 

Never let all the experts out there overcomplicate starting your business! The most important things always just to dive in, get started and start focusing on making money. Because the faster you can start doing that, the sooner you’ll be able to ditch the day job!


 

For growing my business, these are literally the 3 things that I myself have focused on that have allowed me to build a thriving online business.

3 Epic Ways to Grow Your Business

Today I wanted to share with you 3 major epic to grow your business.

These are literally the 3 things that I myself have focused on (over the last 4 years especially), that have allowed me to build a thriving online business.

They are truly the foundation of it all!

I honestly believe with every colorful fiber of my being that you WILL see massive growth when you focus on doing these 3 little things.

 

Are you ready for’em? Excellent.

 

 

Focus on serving.

You need to leverage the most valuable currency that you’ve got; giving value to your audience. When you focus on serving and providing insane value (both free and paid) people will get to know you and trust you! Which are essential.

And when you create epic free content, people will want it. People will share it. People will spread it around like wild fire.

And you’ll grow.

TAKE ACTION: brainstorm something amazing that you could give to your audience for free (and then schedule yourself to actually create it!) What do they need? What do they want? Give it to them and grow your business!

 

Focus on being visible.

You can create the most epic, valuable content that there is, but if people aren’t actually seeing your content then you just wasted your time.

And wasting time is sad.

You need to be spending just as much time marketing your stuff and being visible as you do in creating it (if not MORE so!)

I’m talk’in about things like using Pinterest marketing to be more visible, doing Facebook live to be more visible and regularly putting yourself out there to be more visible so that people can connect with you and discover all that you have to offer!

Did you create something amazing?

Shout it from the mountain tops, baby! Regularly. (Which will lead me to the next thing in a moment …)

TAKE ACTION: Schedule yourself to contact 3 people every day this week to tell them about what you do and how you can help them. No arguing back- just dooooo it!

 

Focus on being consistent.

Yo … if there’s just ONE thing that I want you to remember from this email it’s this:

Success comes from what you do consistently.

When it comes to growing your blog or online business, consistency is a MUST.

This means:

  • Showing up everyday and taking action, even if it’s only for 5 minutes.
  • Consistently creating value for your audience.
  • Consistently marketing your business, over and over.
  • Consistently learning so that you can keep growing.

Tiny, small steps every day are better than inconsistent steps here and there.

Momentum comes from consistency.

(Have I drilled into your head that consistency is important yet? Haha!)

TAKE ACTION: What’s ONE area of your business that you need to be more consistent in? Marketing? Creating epic content? Simply showing up every day, even if it’s only for 5 minutes? Take 5 minutes to write down a plan of action on how you can be more consistent!


3 False Beliefs That Are blocking Your Success

Are you trying to reach your goals…

…but don’t know which “success secrets” actually work??

 

In this episode I’ll tell you about the 3 most common false beliefs that derail your desires.

I remember a time in my life when I was really struggling I was working 80 hours a week and making next to nothing.

My relationships with friend and family were falling apart.

 

It felt like my chance at my ideal life was passing me by.

So I decided to figure out why some people can effortlessly achieve success.

 

I started studying everything about success, happiness, and feeling fulfilled that I could find.

I found all sorts of teachers and coaches willing to mentor me in their various philosophies and strategies.

 

But too much of what I learned wasn’t true.

I wasted so much time and money learning false ideas that couldn’t  help me get results.

 

Here are the 3 most common false beliefs I heard…

 

 FALSE BELIEF: There’s only ONE “true” path to success. 

Almost every author or teacher told me that they had all the answers, and going anywhere else would be wasting my time.

But I had years of experience as a business consultant.  I knew that successful entrepreneurs took all sorts of different roads.

If someone tells you she’s the only one that can solve your problems,  you should probably keep looking.

 

 FALSE BELIEF: You have to change everything about yourself in order to reach your goals. 

Too many people think success means changing who you are.

They think they have to become a workaholic, or a smarmy smooth talker, or a meditating monk.

But you can still be who you are and live your dream life.

If anyone tells you your personality isn’t good enough to be successful, walk away.

 

 FALSE BELIEF: You can find success without ever doing anything. 

Here’s a big trap a lot of people fall into:

Just visualize your desires, and magically they’ll be yours!

Wouldn’t that be nice?

Unfortunately, it’s a myth.

You can manifest your desires, and the universe will line up to make those desires your reality….

But then you have to reach out and take it!

Opportunity will knock, but you have to open the door and let it inside.

If a so-called “success secret” starts making promises like a genie in a bottle, you should find another one.

Once I realized that so many books, programs, and teachers had it all wrong, it left me with one choice: I went to the source.

A lot of these mentors and authors based their ideas on deeper philosophies.

Now, I’m not going to tell you to follow any one of these. I don’t.

Instead, I found what worked.

If something they taught got results, I kept it.

If it didn’t, I threw it out.

 

Soon, I realized I was recreating the secret that comes naturally to people like Steve Jobs, Richard Branson, and even Albert Einstein…

I found a way to reshape my brain, so I would automatically reach out and grab what I wanted when it came my way.

That’s when things turned around for me.

As a business consultant, I teach what I’ve learned to my clients, and their companies grew.  Suddenly, I had all the money I needed, and then some!

I was also able to manifest happier relationships with my friends and family.

 

One day, a client asked for my advice in her personal life.  I taught her what I’d learned, and she used it to manifest her own desires.

I knew I’d found my true calling.  I left the business world behind, and ever since I’ve been helping people just like you effortlessly achieve their deepest desires.


As a Bonus I created the Dream Week Worksheets so you can visualize your way to success.

Here are the seven things she did to take her passion project into a successful national brand and creative platform for fellow small business owners.

7 Ways to Turn Your Passion Project Into a Full-Time Hustle

Blogger by day, bartender by night. Full-time teacher with a pet photography weekend biz. Realtor that moonlights as a vintage clothing slinger on Etsy

Job titles sound a little different today. And we think it’s great. The only problem is that most people are spinning their wheels to wet their passions and not putting much — or anything — in the bank from these pursuits to take them on full-time. Side hustlin’ is hard. But it’s the stuff that makes us happy and able to hop out of bed in the morning.

Here are the seven things she did to take her passion project into a successful national brand and creative platform for fellow small business owners.

Here are the seven things she did to take her passion project into a successful national brand and creative platform for fellow small business owners.

#1 – Love What You Do Fearlessly

Chances are, if it’s a side gig, you love it like Kanye loves Kanye. But if you don’t, your side hustle will be hard pressed to become a full-time position. You must eat, breathe, and sleep your part-time project and love it effortlessly. It should be authentically you and the easiest elevator pitch that’s ever rolled off your tongue. Some questions to ask yourself: Is this something I would do if I had to skip eating out, a gym membership, new clothes, and watching television? Is it something people need and/or want? Is it relatively tangible for me to start, grow, and monetize? If the answer is no to any of these, chances are you’re better off keeping it a passion project.

 

#2 – Test the Waters

Before Cobb went full force with her flea markets, she hosted a couple small shows a year to test the concept, build her vendor database, and organically grow fans and followers. Once she felt she had a solid foundation in place — it took five years and birthing two babies! — she expanded her venue, tripled the vendor count, and raised booth prices. She had built the audience to support the growth strategy and everyone succeeded. Savings from her full-time interior design job and profits from the first big event allowed her to leave her career and focus on Flea Style full-time.



#3- Have a Plan

Once you feel confident that your idea will work or you’re willing to put it to the test full-time, have a roadmap in place. Carve out a dedicated office space, purchase mandatory supplies needed (and nothing more), plan for self-employment taxes, and hire a CPA to keep you on the right side of the law. Have an idea of what it takes to grow and put goals in place to get there. Find a mentor or have a sound board in a smart and honest friend or family member. Put feelers out for your first hire and start working 0n all things necessary to get there. “I needed help so badly but didn’t have the means to bring somebody on full-time,” says Cobb. “I started with my first employee just one day a week and within eight months she was a full-time salary employee. We inched there together while I explored if she was a good culture fit for the company and ways to pay her more money.”

 

#4 – Barter Like a Boss

Money is often the biggest shortcoming when shifting from part-time to full throttle. Know your weaknesses and use relationships to take your company to the next level for free. Instead of paying for photography for your website, watch a YouTube video for tips and use your iPhone. Lean on family or a neighbor for childcare. Offer friends free food and wine in exchange for assembling products or acting as models for your website. The more you can do on the cheap, the more you can wiggle away from your steady paycheck and take risks on your side hustle.

 

#5 – Set a Budget/Burn Rate

You don’t necessarily need a business plan, but you do need to know your numbers and what this side hustle takes to inch towards the black. Line item all of your current and expected costs over the next year, and then do the same for income. See where you land and, if you’re in the red, really ask yourself if this idea has the opportunity to be profitable. If so, either set money aside each month from your steady paycheck until you can float the business, or explore a small line of credit with your bank if you’re ready to take the risk right away.

 

#6 – Put on Your Cheerleader Uniform

Nobody is going to have your back like yourself. Be your biggest cheerleader and do it with childlike enthusiasm. Tell everyone you know about your plan or new business. Marketing is expensive, but word of mouth is free (as is pushing your idea via email and social media to everyone you know). Find cheap ways to promote your biz from printables for the coffee shop, community boards, and popular parking lots to $5 weekly ad campaigns on Facebook. Today’s market is highly competitive, and you need to be the team captain of spreading the word around like confetti.

 

#7 – Be Realistic, Yet Unafraid of Failure

Very rarely do ideas bloom and put money in the bank out the gate. Be realistic about how long it will take to see the tide turn and the days of eating cereal for dinner go away for good. Also be realistic if you don’t see a path to growth after giving it a good go. What changes do you need to make to flip the switch? Is your idea just not going to work? It’s rare that companies don’t have setbacks, growing pains, and failures, but also don’t be disillusioned if yours just doesn’t look destined for full-time status.

How did you take your passion project to the next level? Tell us your story in the comments!


 

 

 

5 Easy Steps to Build a Business Around Your Passion

5 Easy Steps to Build a Business Around Your Passion


In this episode I’m discussing 5 Easy steps to building a business around your passion

 So let’s get to it.

 


 

5 Easy Steps to Build a Business Around Your Passion


 

Get a Supportive Community

This is so crucial and is often overlooked.

Yes, while I’m talking about helping you become a solo entrepreneur, there should be nothing solo about it.

Despite the fact online businesses are becoming more common, there’s a good chance those closest to you think you’re a “dreamer” or that there’s no way you could actually be successful on the internet.

If those are the only people you’re surrounded by, you’re going to have a tough road ahead.

Finding a community of people who not only believe in you, but are on the same path as you is so valuable to success.

If you feel like you’re lacking the discipline to be successful on your own, then having a community is even more important.

At Rising Women Network we have hundreds of members all around the world that are either in your exact shoes, or they’ve had success and are a couple steps past you.

That means you get both the accountability from the people starting this journey with you, and the mentorship from those who have successfully done what you’re just beginning.

 

Build the Relevant Skills

In talking with some people in our Facebook group, one of the biggest concerns I heard was “I’m not sure I have the skills I need to build this type of business.”

Here’s the cool thing about Rising Women Network, we don’t expect you to have any of those skills.

We are here to teach them to you in a hands on way.

So even if you’ve never built a website, have no idea what SEO stands for, and are terrified by the thought of trying to find clients – we walk you through every single step of the process.

And the coolest part about skills like SEO, copywriting, social media for business, and building a website? No matter what you do online after this, all of these skills will be unbelievably useful.

 

Build a Website to Use as Your Training Ground

It’s one thing to teach you the theory behind all of those skills; it’s another thing completely to get hands on with it.

That’s how you actually learn. But more importantly, while you’re learning you’re building an asset for yourself in the process.

We show you how to setup a website in a weekend, even if you have zero technical experience right now. Trust me, it isn’t as daunting as you think.

 

Freelance to Build Your Income and Your Confidence

Right now you may be thinking, “Ok, great. But how am I actually going to make money?”

I recommend people start out with the boring way to build an online business.

What is it?

Freelancing.

Why?

Because it’s hands down the easiest way I know of to start making money quickly online.

Chances are you’re going to start with freelance writing. It’s a service that’s in huge demand (and isn’t nearly as saturated of a market as you think), and it’s a skill that I’d bet you already have a grasp of.

Within a few weeks of getting your website started and starting your outreach campaign, you’ll start to build momentum and see opportunities for work.

 

 Building a Business Off Your Passion (The Fun Part)

We’re going to help you with every aspect of finding clients, working with clients, bidding on jobs, invoicing, etc.

But I’m willing to bet you have something else in mind – perhaps a more fun business idea that’s built around a passion or something you love to do.

And this is why I’m so excited for our summer is continuing until the end of August.

Why?

Because while Rising Women Network has some great advanced resources to help people build that fun, passion based business – the crux of the program is designed around helping you build that income and confidence as quickly as possible.


As a Bonus I created a Roadmap to Build a Business Around Your Passion which you can download HERE

 

 

 

Digital products have two heavy advantages over physical goods: no shipping and no inventory. Your product once and sell it to as many times.

10 Digital Product Ideas That Fit Almost Every Storefront

Digital products have two heavy advantages over physical goods: no shipping and no inventory.

Just imagine: you can create your product once and sell it to as many people as you want, from all around the world.

You might think that creating a digital product requires special knowledge and a huge portion of talent. Well, if we talk about music and art, that is definitely the case. But digital products are more than just songs or pictures, and some of them require no more than a well-thought-out plan and some time to create them.

Digital products have two heavy advantages over physical goods: no shipping and no inventory. Your product once and sell it to as many times.

Here’s a pretty diverse list of digital products to complement your storefront.

E-Books

With the rise of mobile devices, e-books are getting more and more popular.

The content can vary as much as:

  • Student books
  • Guides
  • Magazines
  • Manuals
  • Checklists
  • Stories
  • Scripts
  • Articles
  • Comics
  • Novels, and more

It’s best for those who own an educational business; sellers of complicated products like electronics; kids’ stores; and housekeeping products. Also, if you are targeting the fitness and healthcare niche, it opens opportunities to create training guides, diaries, and diet schedules.

 

Music and Audio Products

If you are a musician born in the 21st century — how lucky you are!

With all those modern instruments, tools, software, the variety of music genres, and the power of the internet, you just can’t miss your chance to create music for a living.

Selling music products in your online store is a good start to fundraise money for recording your first platinum album. If you are good at singing and playing musical instruments, you can try selling:

  • Songs
  • Jingles
  • Beats
  • Covers (remember to take care of the copyright)
  • Ringtones
  • Soundtracks
  • Voice recordings for podcasts and ads

There’s one more product you can create with nothing but your own voice — audio books!

Just like with cover songs, it’s important to avoid violating someone’s copyright, but some research and contacts with authors will bring success, on condition that you have a decent pronunciation and a magnetic voice.



Research

If you know enough about statistics and data, why don’t you do research for people who need them?

Tutorials

It’s never too late to learn — and that’s a bottomless pit of opportunities to teach somebody something.

Let’s say your online store sells guitars. Opportunity detected! You can sell tutorials on how to play them. This is true for many other niches, too.

Tom McLaughlin sells online and offline classes on woodworking. In his online store, you can buy plans alongside with video tutorials and archived classes on how to create awesome wooden products.

Tutorials and courses can be recorded on video or in audio format, like this store does.

Software

Who is on the other side — a talented developer? Your projects have been waiting in a corner of your hard drive long enough. If you are a beginner in coding, there’s nothing better to test your skills than getting out there and giving it a try.

Web Elements

Sortfolio alone lists about 1.5 million web design studios — needless to say, this job is very sexy today.

Besides regular projects, almost every web designer creates something “from the heart” from time to time. It may be stickers, clip art, buttons — generally speaking, products of random inspiration. Guess what our advice is? At least, add a store to your Facebook page to sell them, because every business needs a website nowadays.

Blueprints and Plans

Just like the example above, SDS Plans sells house, garage, and cabin plans — only without teaching you how to build them.

Architects may find it a nice approach to online presence: it might be easier to promote a store with ready-made plans than by completing individual orders.

Recipes

Recipes can be sold to many people — not only housewives.

If you have a food blog, recipes will be a good way to monetize it. If you’ve got a cookie recipe from your grandmother, but you do not want to open your own bakery, you can make a website and sell the recipe to restaurants, bakeries, and cuisine magazines.

Do not neglect your cooking skills or the secret family recipes you know — you can win a contest and add value to your recipe by rewarding it with a medal.

Choose Instagram for your marketing strategy, learn more about beautiful food photography, and share links to recipes on your online store.

Tickets

A lot of stores sell tickets. Nowadays, you can buy tickets for every kind of performance, from comedy shows to wrestling.

DIY Printables

Geometry fans will absolutely love this. Polygonal Paper is a unique store that sells blueprints and plans, which you can print and use to make your own trophy head, from lions to unicorns. Not a single animal was hurt!

These sculptures are super light and easy to DIY, but the store owners still provide you with video tutorials and recommendations for the paper.

Think out of the box and you’ll find more DIY product ideas — some of which are really surprising.

Photography

Rather than submitting your photos to photo stock websites that normally pay the owner as little as 30% of the deal, consider opening an additional sales channel. Most photographers tend to have their own websites with a photo gallery.

It’s a matter of minutes to add a store to your website and sell photographs.

So what ideas work for your niche? Which one will you try out next? Be bold!


 

 

 

New business owners just aren’t giving themselves enough cushion for time and money and they end up feeling overwhelmed without a back-up plan.

7 Ways To Gradually Get Serious About Your Side Business

Did you know that most new businesses fail? It’s some staggering number like 80%.

In fact, many fail within the first 6  to 12 months, and many times, the reason the businesses fail is because of a lack of planning and a lack of time. New business owners just aren’t giving themselves enough cushion for time and money and they end up feeling overwhelmed without a back-up plan.

New business owners just aren’t giving themselves enough cushion for time and money and they end up feeling overwhelmed without a back-up plan.

 

DO YOUR RESEARCH AND ESTABLISH YOUR BUSINESS PLAN

Having a business plan before you start your business is something you should do.

You might read from a lot of bloggers that they just sort of started their business and it was magically successful. Wow, wouldn’t that be great. It’s not true and should be considered the exception and not the rule. Building a business from a blog is not magic.

Having a plan and creating your map to business success will not only take the guess work out of it for you, but it will also make it easier to see the future, plan for potential market changes, and understand where your customers are.

Knowing these things and making them part of the business plan will help you know what type of content you should be creating, how much income you can possibly make, and allow you to swerve when things don’t go your way.

Doing your research prior to establishing your business plan is just plain smart.

REPURPOSE OLD BLOG POSTS TO BE RELEVANT WITH YOUR GOALS

Chances are that when you started your blog, you had no idea what you were doing. So, as a result, you have old content and blog posts that don’t match your future business goals.

Don’t delete your old blog posts until you’ve attempted to repurpose them.

By repurposed , I mean using the same blog post (link and all), but redoing the content and graphics within it. You’ll keep the same URL and Link but will change the published date too. You can do this in your blog posts by editing this box on the right of your wordpress posts:

This type of reposing works well if the blog post is at least somewhat related to your future business.

As an example, let’s say you used to blog about your family recipes  and now you want to start a business for coaching other bloggers. You can take your old recipe posts (with a link that is something like yourblog.com/glutenfreepasta)  and redate and repurpose the content to be geared more towards coaching tips for foodbloggers. You would change up the graphics and the content so that it aligns with something your target audience (like food bloggers?) might be searching for.

It takes some creativity, but you’ll thank yourself for not deleting old blog posts so that your website and blog feels more established and your links don’t get broken.



REGISTER THE BUSINESS, TRACK MONEY, AND PAY TAXES

Once you establish your business plan and website, you should establish and register a business name, track your income and your expenses, and pay your taxes .

This is key to any business and if you want to be legal and legit, you should make sure you do your proper research on what’s required in your state. It doesn’t cost very much and it’s a fairly easy process…  you’ve just got to dive in and do it.

 

CREATE THAT COHESIVE BRAND EXPERIENCE

If you want to see success in your business, establishing a cohesive brand that people engage with and understand is going to be key. You’ll want to create a brand and a brand experience.

Part of that is establishing your target audience, but it’s also about having a logo, creating a mood board, using consistent colors, imagery, having a brand story on your about page, a brand message , so on and so forth. There is quite a lot to it, but taking it one thing at a time will make it easier.

 

KNOW WHAT YOU’RE GOOD AT AND OUTSOURCE THE REST

New businesses are often a one-person show, and if you’re lucky, you might have a partner that you can trust like a spouse or friend, but sometimes those don’t go all that well.

So, chances are you’re a solo business owner / entrepreneur. That’s all good, but you’re can’t really do it all, right?

What every solo entrepreneur needs to figure out is what they’re good at and what they’re not good at! If you’re not good at writing for your blog, you may want out source a lot of that, and perhaps to a virtual assistant.

Other items you may want outsourced are images for your marketing by hiring a photographer or subscribing to a stock photo service, like mine.

Nevertheless, figure out what you’re good at, what you have time and passion for, and then outsource the rest.

 

GET THE PROPER TOOLS FOR BUSINESS BLOGGING AND GROWTH

Starting an online business and being successful means spending money and investing in your business. It’s important to realize that consistently trying to look for all the free options out there is only going to be a distraction.

Do your research and purchase tools that are going to help you grow, and grow properly. It’s not going to help you grow a business if you keep bouncing from one free product or trial to another free product that only gets you halfway there.

If it helps, go ahead and focus on one item at a time.

For instance, if you think your target audience is on Instagram, go ahead and upgrade your plan by getting an Instagram scheduling tool, or outsource your photos, and start paying for those tools that are going to help you grow your business where your target audience is.

Figure out what tools you need to grow, that other successful business are using for success, and start investing in those tools. Established the areas that you need to grow in and know that the best tools are probably not free.

Even though they may not be free, they might also not be expensive. You can always read my recent blog post about some of the cheapest tools that have the biggest impact.

NETWORK AND ESTABLISH A PRESENCE IN YOUR NICHE

I’ve said it before and I’ll say it again:

Facebook groups for small businesses and bloggers is the best!

Networking is a key to business and brick and mortar business owners do it all the time. However, they do it in person and blogging is an online experience. So, you have to find people online to network with. The good news is that your network just got a whole lot bigger than any brick and mortar business because the people you’re going to network within a Facebook group, in some type of a forum, or on social media are across the country or across the world.

 

Now that we’ve covered nine different ways you can gradually get serious about your side business, where are you going to start?