Welcome to Instagram Success Bootcamp!
 

Thank you so much for joining this course, I’m so excited to have you here! Just by signing up you’ve shown that you’re serious about growing your Instagram account, and I think that’s awesome!

For now, why don’t you head over to join our Facebook Group and introduce yourself? It’s a free, private group full of the most positive, awesome foodies, bloggers, and entrepreneurs and the perfect place to get feedback, make new connections, and ask questions. You can join right here.

Here’s an overview of what you’ll learn:

• How to build a solid foundation so you can see success long-term

• How to strategically create and deliver content that will attract high-quality followers

• My strategic framework that works for every business, regardless of your niche or industry

• How to promote your products & services without being sales-y

• Why pretty pictures won’t make you money {& what will!}, and

• How to effortlessly set yourself up as the authority figure in your niche

Are you ready?

Today’s Homework
Join the our Facebook Group. Each lesson will have it’s own thread where we can further discuss what was taught. It’s one thing for me to teach you something, but to also discuss it with your peers opens so many more doors, so definitely don’t miss out on this valuable resource!

Click here to join now >> Facebook Group  

Lesson 1- Foundation

Today’s lesson is all about building a strong foundation for your Instagram account. I seriously cannot stress enough how important this is.

Imagine constructing a building on quicksand. It’s not likely to stand up for very long right? Same goes for your Instagram account if you shuffle past all the foundational stuff and go straight into trying to sell your product or service.

So, if you absorb just one lesson from this entire course, PLEASE let it be this one! There are a lot of ways to make quick money {and I could teach you a few of them} but you mean too much to me to play you like that! Instead I’m going to teach you how to build a strong foundation that will support your success LONG-TERM {you can thank me later! ;)}

Time to stop chatting and get to work! Today’s lesson is delivered via video. Click the image or the link below to watch it now!

There is also a complimentary workbook you can download and fill out to make the most of this lesson.

Topics covered in Lesson 1:

• Why Instagram?

• Is my audience on Instagram & can I actually sell to them?

• Choose your objective

• Setting up your profile {i.e. your first impression}

Watch the Lesson 1 Video & Download the workbook

Lesson 1 Homework

Head over to the Lesson 1 thread in the Rising Women Facebook Group where I have a prompt waiting for you! {Remember, this is a great place to interact with both myself and the other members of this course – It’s always easier together!}

Lesson 2 – Content
 

Welcome back! I hope you learned something new yesterday.

Today’s lesson is all about CONTENT.

It’s super important that you pay close attention to this lesson because creating, choosing, and delivering the right content for your audience has the ability to make or break your success on Instagram. Serious!

Remember that Instagram is a visual platform, and if you put your visuals on the back burner, you’re going to see negative results, so this is something you just cannot skimp on.

Think of your content as your store front. Besides reading your bio, this is the first impression visitors will get of your business. If your content is low quality, unorganized, and mismatched, well guess what, you’re gonna attract low quality customers.

However, if you put in the time and effort to deliver high quality content that is both valuable and aesthetically pleasing, well my friend, you’re going to easily attract those high-quality customers that not only love what you do, but want to buy what you do!

Creating content that converts
Click the image or the link below to watch Lesson 2! Again, there is a complimentary workbook you can download and fill out to help make the most of this lesson.

Topics covered in Lesson 2:

• How to deliver high quality images {even if you suck behind the camera!}

• Different ways to create cohesion to increase your success on Instagram

Watch the Lesson 2 video & download the workbook

Lesson 2 Homework

Head over to the Lesson 2 thread in the Instagram Marketing Mastermind and follow the prompt I have waiting for you.. It’ll be fun, promise!

Lesson 3 – STRATEGY

I can’t believe we’re already on Lesson 3! By now you should have a pretty solid foundation for your Instagram account. You’ve got a bio that clearly explains your business, you’re giving your visitors a reason to click your one and only link, and you’re sharing content that is super high quality and supports the ‘focus’ of your account.

Up next is STRATEGY.

Make it work!
How are you going to make your account work for you? Simply uploading a photo every now and again won’t quite cut it I’m afraid. Instead, everything we do from here on out needs to be intentional and strategic. I don’t like to waste my time and I doubt you like wasting yours either, so by putting a strategy in place we set ourselves up to see the results we desire!

Topics covered in Lesson 3:

• How often should you post on Instagram

• What hashtags to use & how to find them

• A simple method to gaining new followers, today

Click here to watch the Lesson 3 video & download the workbook

Before wrapping up today, I want to let you in on a little secret.. While I am sharing a lot of my insta-knowledge in this course, it truly is just the tip of the iceberg. If you want to learn the EXACT {i.e. step-by-step} methods I used to get my accounts to where they are now {generating leads and income on auto pilot}, check out my course, Instagram Success Strategy {and take 15% off your order for the next 7 days!}

Lesson 3 Homework

Head over to the Lesson 3 thread in the Rising Women Network Facebook Gorup to continue our chat!

Lesson 4 – MARKETING
 

I’m happily convinced that if you’ve implemented the last 3 lessons in this course, you have officially passed the “foundational” stage! Congrats. Now on to some more of the juicy stuff!

Lesson 4: Marketing

Grow your Business with Instagram Marketing

1. You don’t need to have a business to make money Instagram
Now I know most of you DO have a business that you’re ready to promote on Instagram but I want to address this for those of you who don’t. When I started risingwomennetwork I had no idea I would eventually turn it into a business. It was simply an idea I thought people might like.

A few months later I was doing everything I could to try and monetize the surge of followers I was receiving.

So, if you are passionate about something, don’t wait any longer to start an Instagram account for it because you never know who you are going to impact, and who knows, soon enough you too may find yourself transforming your hobby into a business of its own.

Also, keep in mind that the same concept applies if you have a business but you don’t have anything to offer yet. You can easily build up your audience and create hype around what you do, then when you do have an offer {whether it’s free, or paid} you have an audience ready and willing to scoop it up!

2. ‘Focus’ and ‘Success’ go hand in hand
I’m not sure if you’ve noticed but some of the most popular and successful {i.e. income generating} accounts on Instagram stick to the ‘focus’ of their feeds like glue.

My advice to you is to be extremely intentional about every photo you upload. Before you press ‘share’ ask yourself if this photo supports the focus of your account. Is it going to confuse your followers? Or support the content you’ve already shared?

Stick to 1-3 types of images you share on your account, and do not stray from them. I repeat: do not stray!! If you need to post a random image, use your personal account. There your feed can be as jumbled and inconsistent as you want {I know mine is!}

3. Quality Images = Quality Coin
I mentioned the importance of high-quality content in the lesson 2 video but let’s dive into that concept a little deeper.

Remember this: the type of content you share directly reflects the type of people you will attract. When you don’t take the time to make sure your visuals are on point, you are effectively cheapening your brand. Again, cheap brands attract cheap customers.

On the other hand high quality images make your account appear put together, attractive, successful, even luxurious. And this in turn, attracts luxury customers. Customers that put value in high quality goods. Customers that are willing to pay premium prices to get what they want.. See what I’m saying?

So, like I mentioned before, if you don’t think you’re a great photographer, that shouldn’t hold you back. You can use stock photos, hire a photographer, or take advantage of user generated content {UGC}

* One thing you must always keep in mind when using UGC is to give proper credit. It is very faux pas to use someone else’s content without giving full credit, so be sure to not only tag them in your caption, but in your photo as well.

Lesson 4 Homework
Head over to the Lesson 4 thread in the Rising Women Network Facebook Group and answer the question I have waiting for you!

Lesson 6 – Authority
 

OMG we are almost done the course already! I truly hope you’ve learned at least one new thing 🙂

Today’s lesson is about something I’m pretty sure every business owner wants to know:
How to appear as an authority figure in your niche

I cannot tell you how great it feels to have people mention my name when someone asks about using Instagram for business {thank you if that has ever been you!}

I know that what you do is equally as amazing and I want people to share your name when someone asks about your industry too! So here are the 3 main things I believe play a role in becoming an authority figure in your niche:

1. Be your imperfectly-perfect self
There are A LOT of people on Instagram. Once you start really focusing on your Instagram strategy you’ll find that your niche isn’t as small as you may have thought. It’s likely there are a lot of people doing exactly what you do, so it’s imperative that you stand out from the crowd.

The best way to do this is to embrace who you are and make it known on your Instagram feed. Take advantage of your captions as a way to infuse personality into your brand. Highlight your quirks and share them! Don’t be shy and let your audience see the real you, I promise they’ll love you.

2. Teach don’t tell
This one concept will likely change it all for you: go out of your way to provide real value to your audience. Instead of simply sharing a pretty picture and telling someone that it’s possible to cultivate clients on Facebook, or manifest money, or whatever it may be.. TEACH them how they can actually do it {like I am now! and like I do on my account risingwomennetwork }

Yes it does take additional time and effort to provide value but if you’ve gathered anything from my lessons so far it’s that putting in that extra bit of work is what’s going to make all the difference in your Instagram account and your business.

3. Create and use unique branding
All authority figures have a signature style. What’s yours?
You want to make sure that when people see your posts in their feed, they immediately know it’s you. When you have a signature style your posts become both memorable and shareable.

This can be achieved by the unique way you style your photos, the consistent color palette you use, or even the silly way you write your captions.
All you really need to do here is choose something, and stick with it!

Lesson 6 Homework
Head over to the Lesson 6 thread in the Rising Women Network Facebook Group and answer the question I have waiting for you!