The Members’ Club is a private space for up-and-coming creative business owners to work together as a team, and it’s filled to the brim with tools, resources and trade secrets. Inside, you’ll find a place to connect, recharge and re-imagine your career. Over…
Are you driven and completely passionate about your business but still struggling to achieve the success you think it deserves? This can be incredibly frustrating and perplexing when you’ve put in so much hard work. It may be a hard…
Do you ever see an image or a post that screams a certain person or brand to you? For example, if I see a bold black and white with a pop of bright color, I think Kate Spade. How do…
I wanted to chime in today on a topic that has meant all the difference to the growth of my business: branding. Branding is that elusive subject that seems to get trampled over by things like “audience building” or “marketing,” but…
When someone thinks of your brand they’re seeing the lifestyle you represent. Often the success of a brand is not due to the products it sells, but the emotional connection the audience creates with the brand message. Whether your brand…
We all know the importance of using Instagram to share engaging, quality content for our business or brand. But sometimes it can be a barrier to come up with creative ideas for the styling and captions themselves. I’ve been there….
It seems like Instagram is always changing, and with every new update there’s yet another feature to learn how to use. To help you conquer Instagram for your business and stay up-to-date on the latest trends, we are sharing 7…
“Tell me your name and your favorite brand.” I ask my students this same question every year I do my Brand You Business workshop. I continue to be amazed at the consistency of the brands that the students name as…
To promote a business can be a draining full time job. You’ve probably been inundated with the good old “promote your brand on Facebook, it’ll be easy!” shtick in the past. Facebook, Twitter, LinkedIn, Tumblr, and so on are obvious resources for promoting your brand, but if you don’t have the right footprint in social…
No matter in what industry you operate your business or organization, trends always evolve and change. To stay ahead of the competition and remain relevant, it is important to ensure your brand, products and services also follow the industry’s trends….
