Remember when Instagram was just a little startup app that you used to show off your DSLR camera skills? Six years ago, it wasn’t much more than that.
Observers even questioned why Facebook acquired Instagram, for $1 billion. But after seeing the immense growth the app experienced in its user base, everyone now understands the very real threat that Instagram could have posed to Facebook.
For most marketers, Instagram was never a viable marketing platform compared to giant social media websites like Facebook and Twitter. But then those same marketers began to take notice: Instagram reached the 150 million user mark in half the time it took Twitter.
And to most marketers’ surprise, Instagram actually surpassed Twitter’s active-user count in the fourth quarter of 2014. Have these numbers sparked your interest yet?
It may be time for you to turn your marketing sights to Instagram, too. Since marketing on that medium is quite a bit different than on Facebook and Twitter, here are some inspirational companies that have it all figured out.
Business marketing strategies
Developing a marketing strategy on Instagram takes creativity, effort and, most of all, personality.
@alphonseunlimited,a thriving Instagram page displaying cloths, watches and sports cars. Associating our clothing line with a luxury lifestyle has been an extremely effective marketing technique, and doing so through Instagram has helped these entrepreneurs acquire nearly a quarter million followers.
I would feel comfortable in saying that over 90 percent of our online sales have stemmed from Instagram. It’s only gotten more effective over the years, and has helped us reach the high-end consumer by directing our hashtags.
Strange and controversial content gets liked and shared much more quickly than ordinary photo updates, and these aspects can help your page explode in popularity.
Instagram certainly isn’t what it was a few years ago; and with its growth, in the wake of Facebook’s acquisition, it has evolved into a solid marketing platform for business owners. The engagement that the app offers, by displaying only a single image at a time, seems to be unbeatable. And Instagram’s use of hashtags has been perfect for targeting niche audiences.
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So, have you yet utilized Instagram in your marketing strategy? If so, describe your efforts in the comments below!