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The Missing Element in Your Funnel

The first thing new online business owners learn is the power of the offer funnel.

You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should.

So what’s missing? Cohesiveness.

I know, I know. You mail regularly. You’re making offers. You even make sales. If you weren’t, you certainly wouldn’t be in business this long. But if your funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong, and I’m betting it’s because you lack consistency and cohesion.

So here’s what I’m sharing in this episode:

  • Does your opt-in offer datisfy a real need for your ideal client?
  • Does your follow-up series continue to help resolve her issues?
  • Does your big offer follow naturally from the opt-in?

 

I hope this episode helps you to realize that just like a great sales page, all the pieces of your funnel need to flow naturally from one to the next, leading your readers toward bigger and better offers. It’s this cohesiveness that will help plug the leaks and keep your funnel filled with prospective clients who can’t wait to buy from you.