The Mindset That Built an Empire

When Michelle Gass ran Starbucks, she helped the company move into 33 countries. When she first joined the coffee-based firm, she was asked to get behind a new drink. Starbucks had just launched the Frappucino, and Gass was ordered to develop a growth strategy to make the drink popular.

What began as a side item now earns Starbucks more than $2 billion annually. That’s the income from just one drink. To say that Gass’ efforts worked out is obvious.

 

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