It’s our belief that when it comes to blogging for business – content is king – Including social media & Instagram content. Lately, we’ve been specifically obsessed with Instagram. So, to help you plan your Instagram content, we’ve got a list of 7 steps for brainstorming all the fun and wonderful things you can and should be created for building that brand awareness on Instagram.
As we go through these ideas, be sure to take note of things that relate to your audience and your niche. First thing is first though – You should know that all the different social media platforms have their own etiquette for how often you can and should share new content. For instance, on Twitter, you can share new blog posts and links multiple times an hour and be depending on your following, many people wouldn’t notice the frequency.
However, on Instagram, you should keep your new content to just 1 to 3 new posts a day. With that in mind, you’ll want to keep the “self-promotion” to a minimum as this can seem pushy on Instagram. What is more likely to get you noticed and a more engaged following is a balanced mix of promotional content with relationship building content.
Now that you know the above, let’s go through the steps for building a balanced mix of content for Instagram.
STEP 1: ESTABLISH THE MONTHS SOCIAL AND POPULAR THEMES –
Understanding what you are going to post throughout the month is as simple as taking a few minutes to look at the calendar ahead and taking note of anything that your audience might find enjoyable to see, read, share and engage with. Knowing what is coming up in popular culture is social marketing 101. If you’re not currently sharing social media posts around these themes at least occasionally, I think you’ll find that you are missing out on opportunities to connect with new followers.
Take the Oscars for instance. The Oscars are typically in February and if you’re a fashion blogger, you better know that and be planning your social media schedule around important events like the Oscars. The more you engage with popular themes on your social media and use relevant hashtags, the more likely you are to hit the spot for new and existing followers. So, be sure to take notes and consider any note worth holidays or popular topics for the month and write down any ideas that instantly strike you as content worthy. For instance, if you’re in the mental health field, you may want to focus a lot of energy on “Mental Health Month”?
EXAMPLE OF MAY HOLIDAY / OBSERVATION THEMES:
- May Day
- Mother’s Day
- Cinco De Mayo
- National Teachers Day
- Memorial Day
- May is Mental Health Month
- May is National Physical Fitness and Sports Month
- May is Asian American Heritage Month
- May is Jewish American Heritage Month
- May is Skin Cancer Awareness Month
- May is National Bike Month
Here is a complete list of other unique and bizarre holidays in the month of May.
STEP 2: ESTABLISH IMPORTANT AND RELATED HASHTAGS –
Hashtags are important on Instagram and Twitter. These little words that start with # are the way that your audience is going to find your content. As May goes along, you might want to pay attention to trending hashtags in case something important comes up.
However, there are hashtags that remain popular during the month of May that you can plan on using and start researching alternate’s for.
For instance, you’re going to find that #mothersday is VERY popular with over 8 million uses. If you’re a stationary shop owner, consider using something similar to #mothersday but with less usage like #mothersdays or #mothersdaycard . By using a hashtag that doesn’t get used as much will ensure that your post won’t get lost on the day you use it but will also help your post be seen by an audience that is still likely to find your content.
STEP 3: PLOT OUT WHEN YOU’LL PUBLISH NEW BLOG POSTS
Just like this Instagram Content Calendar, it’s important to have an idea of the different blog posts and things you will be sharing on your blog for the month. This would be considered your editorial calendar.
With your editorial calendar in hand, go ahead an fill in a few areas on your Instagram content calendar and plan when you will promote your recent blog posts and freebie opt-ins to your followers.
STEP 4: MAKE A LIST OF INFLUENCERS OR FOLLOWERS TO @MENTION
Mentioning others is a great way to increase your reach to new people who may not be aware of your brand. So, save a few days on your Instagram content calendar for @mentioning people and influencers who are related to your niche. These people may be influencers that your audience may already follow or someone you think they may want to follow.
STEP 5: FILL IN AREAS WITH TIPS AND TRICKS RELATED TO YOUR NICHE
What better way to establish authority in your niche by sharing your knowledge? The simple use of tips and tricks is a great way to increase awareness of your brand but also gives your following a helping hand. These types of post are great because they aren’t promotional but they stay on topic. Heck – why not just pull a direct quote from one of your recent blog posts?
STEP 6: FILL IN A FEW STORIES AND CONTENT ABOUT YOU and ADD IN HUMOROUS AND INSPIRATIONAL QUOTES
Your followers don’t always want to hear about you, but it’s good to sneak in a day or two on your Instagram calendar where you help your following get to know you better. These can be posts about how messy (or organized) your work space is OR it could be a long story about how you got started in your business.
Quotes and humor are little bite sized but share worthy posts that act as filler. In fact, you may find that these get the most likes and or comments because they are quick and easy items for your followers to engage with.
STEP 7: GATHER ALL RELATED IMAGES AND LINKS
Your final step for filling in your Instagram Content calendar is gather all related images, graphics, and links. You can do this easily by spending a day or two batch creating and shooting images OR downloading stock photos like those that can be found here free stock photo library.
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