One of the unique qualities about Instagram among all the other social platforms is that it’s primarily visual with its ongoing feed of imagery. This allows business to visually show off their product, rather than just tell; however, this also presents a…
Are you driven and completely passionate about your business but still struggling to achieve the success you think it deserves? This can be incredibly frustrating and perplexing when you’ve put in so much hard work. It may be a hard…
Do you ever see an image or a post that screams a certain person or brand to you? For example, if I see a bold black and white with a pop of bright color, I think Kate Spade. How do…
I wanted to chime in today on a topic that has meant all the difference to the growth of my business: branding. Branding is that elusive subject that seems to get trampled over by things like “audience building” or “marketing,” but…
Martine Alphonse is combining her 15 years of business and brand marketing experience to put together a 2-hour in-depth workshop at Morningside Library. Refreshments and networking mixer will follow the workshop. Workshop materials are included. Workshop Includes: Defining or Refining…
To promote a business can be a draining full time job. You’ve probably been inundated with the good old “promote your brand on Facebook, it’ll be easy!” shtick in the past. Facebook, Twitter, LinkedIn, Tumblr, and so on are obvious resources for promoting your brand, but if you don’t have the right footprint in social…
No matter in what industry you operate your business or organization, trends always evolve and change. To stay ahead of the competition and remain relevant, it is important to ensure your brand, products and services also follow the industry’s trends….
Your brand is perhaps your company’s most valuable asset. If this is true, then developing a stronger brand is your most important task. Your Brand Defined Your brand is best understood as your company’s reputation and it’s visibility in the…
Branding is just as crucial for small businesses as it is for the bigger ones. Majority of the small business owners have already realized the necessity of branding for their businesses but at the same time there is an alarmingly…
